If you offer a product or service and you aren’t using videos to market them, then you’re likely behind your competition. With the right video marketing strategy, you can extend your reach, attract a larger audience, create more website traffic, and much more. However, no two marketing strategies are alike, so you have to consider your business goals and ensure every video you create aligns with them. Here are some of the most effective tips for building a successful video marketing strategy.

Clearly Define Your Video Marketing Goals

Each video marketing campaign you develop should have clearly defined goals. And then every video you create within that campaign should be aligned with those goals. For example, do you want to create more brand awareness or drive conversions? Or maybe you want to generate new leads from a different type of audience. Before you start making videos, clearly define your goals so you can keep them aligned with each one you create.

Know Your Audience

It can be tempting to create your business video with the idea of reaching as many as possible. But if you do that, then you might not be providing any value to the audience who is interested in your products or services. Tailor your video marketing content to your audience and what they want to see. You will have a much better chance of reaching your goals by doing so.

Be Consistent With Your Videos And Other Marketing Techniques

Consistency is critical with every video you create. This means the tone, style, energy, and everything in between should be very similar. Your videos will be a reflection of your brand whether you like it or not. It’s also valuable to ensure your video marketing strategy aligns with your website content strategy and other marketing techniques you use. The more consistent you are, the more your audience will trust you. When that happens, you’ll create loyal customers.

What Should You Include In Your Videos?

No matter what type of business video you create, it needs to tell a story. Some business owners like to demonstrate a new product they are launching. So instead of talking about how great the price of the product is, tell a story about how it could help consumers. By connecting with customers in a way where it sounds like you are helping them solve a problem, they can visualize how the product will work for them.

You could also talk about your business values, how you got started, some of your goals, and more. Consumers today want to make personal connections with businesses, so understanding your values is important. Pull back the curtain a bit into your business and personal life and you may be surprised at how much engagement you get on those videos.

Share Your Content On Social Media

Your video marketing strategy wouldn’t be complete unless you utilize social media. Choose the platform your audience uses most and share your videos with short captions underneath. Of course, you might not want to share every video depending on the content, but think about your goals when doing so.

Optimize Every Video For SEO

You may have heard about SEO when it comes to writing website content, but did you know SEO is important for videos too? Google can look inside each video you create to determine how relevant it is to a consumer’s search. The goal is for your website to be as high as possible in the Google search results and high-quality videos can help. Be sure to include the appropriate metadata, which includes keywords, a title, tags, and a relevant description.

Utilize Video Marketing Analytics To Measure Performance

If you don’t analyze the metrics of each video you publish, then you have no way of knowing if your video marketing strategy is working. You can evaluate how long people watched your video, which sections were skipped, and what parts they engaged with. So not only does the number of video views make a difference, but learning how people watch your videos can help you create even better ones going forward.

Stick With Short Videos

When it comes to the length of your videos, most of the time less is more. If you’re explaining a product or service, do it in one minute or less, if possible. The longer people have to watch a video, the higher the likelihood of them getting bored and leaving. But if you give them just enough information to pique their interest and want more, then chances are they’ll follow the next steps to learn more.

Provide A Call To Action When Appropriate

An effective call to action is more valuable than long videos. When you provide consumers with just enough information to get them interested, and then tell them to click a link, fill out a form, or give you a call, then they are more likely to do so. Without a call to action, they won’t know what to do and will likely move on from it.

Building the most effective video marketing strategy can be time-consuming for business owners. Our team at iwebcontent can help you manage your videos, evaluate metrics, make suggestions, and so much more. We have experience in multiple industries and are here to help maximize every video you have. Don’t hesitate to contact us today to learn more about our services and how we can help.