Writing a business proposal is often a little trickier than people think. The goal is to get your target audience to purchase your product or service by convincing them that it solves their problems. As a business owner, you should know everything there is to understand about your product, but you might not know how […]
Some of the statistics surrounding new restaurants aren’t very promising when you realize a large portion of them fail in a short amount of time. But why? Owning and operating a restaurant is challenging in many ways. Arguably, the most challenging part is attracting more people to your establishment. Restaurant marketing has changed significantly over […]
There’s a big market for people looking to improve their health and fitness. If you’re a personal trainer looking to boost your business, it might seem easy at first to get new clients since so many people prioritize their health. However, health and fitness marketing isn’t quite as simple as you may think. With so […]
Did you know that Google’s newest search algorithm, BERT (Bidirectional Encoder Representations from Transformers), will handle 1 in 10 of all search queries? Heads up, website content writers! This is the most fundamental change to Google’s search platform since the release of RankBrain back in 2015. That’s because Google’s new algorithm understands natural language. BERT […]
Did LinkedIn Update Their Algorithm Again? Yep, Sure Did. Here’s Everything You Need to Know… Did you check our 2019 Guide to LinkedIn’s Best Practices? Great! Now let’s dig a little deeper into Linkedin’s update to their algorithm. Unlike other platforms, LinkedIn doesn’t require top-secret security level clearance to access their algorithm variables. Not only […]
For a B2B Content Strategy, Linkedin Can’t Be Beat! Here’s Why… Some of us in the B2B content marketing field, and we’re not naming names here, have been a little concerned about the utility of social media with regard to generating leads. With multiple changes to Facebook, Twitter, and Google+ algorithms, who can blame the […]
Your Competitors & Customers Are Definitely on YouTube Here’s Why Did you know the very first video uploaded to YouTube was way back in April of 2005? The video, featuring one of the site’s founders at a zoo, was simply titled “me at the zoo.” Since then, the platform founded by a few former PayPal […]
The Low-Down on the Hottest B2B Content Marketing Trends, Stats, and Methods… A comprehensive content marketing strategy has always been the key to improving organic B2B website traffic and ROI. By using these specific marketing strategies, business-to-business content companies can grow their audience through email campaigns, more engaging content incorporating audio and visuals, and paid […]
For those who work in the marketing department of your company, especially in digital marketing, being aware of technological trends, and how they are going to impact the future, is vital to being sure your company remains relevant. You are going to need more than just excellent content writing and a site content writer who can […]
