We’re living through unprecedented times. And because of that, knowing exactly what marketing actions you should take right now can be a challenge. Many of the tried and true methods of marketing just don’t seem to apply to our current situation. Businesses that have focused their marketing on getting clients and customers through their doors […]
In the world of content marketing and eBooks, there’s one word that dominates: value. First and foremost, there’s the value of eBooks as a content writing tool. One of the things that makes an eBook different from other forms of advertising is that readers don’t feel like they’re being marketed to. That’s not to say […]
In the highly interconnected virtual marketplace we work in these days, knowing how to write persuasive content as a small business owner – or hiring a skilled, professional content writer who can get the job done right – is a business essential. Every time I sit down to write copy as a part of my […]
We spend a lot of time thinking about how we’re actually going to get people to visit our websites. That’s only natural. Step one of the process of putting yourself out there is finding an audience. That’s a big part of why finding high-quality SEO content services will always be important. Step two is, of […]
“If you build it, they will come.” That’s a great thought. Unfortunately, the reality is a bit harsher than that. You can build your start-up website, but whether you end up with paying customers or even visitors comes down to your marketing efforts. Of course, it’s also a harsh reality that most start-ups are limited […]
If you’re like me, or one of the other 1.13 billion people who use it every day, you’ve probably spent at least a little time on Facebook recently. And if you’re like most people, you’ve probably come across a Facebook ad or two. Or fifty. Now, let me pose you a question – which ads […]
Your appearance can catch anyone’s attention but it’s your personality that makes them stay. – Unknown Okay, so it’s a trite phrase, but it’s true. You can spend countless hours building the perfect website and making sure every detail of your web design is exactly right. That might be enough to get people interested in […]
A few days ago, my friend was giving me a ride in an unfamiliar part of the city. Then I heard those fateful words: “Oh no… I’m running out of gas.” Fortunately, as we kept going down the road, two convenience stores appeared like beacons in the night. The first was a QuikTrip – big, […]