Google Analytics is a tool that collects and analyzes data from your website that you can use for evidence-based problem-solving. Like tasting a recipe during the cooking process and then deciding it needs more seasoning, Google Analytics lets you get a flavor for how your website is performing and where it might be missing an […]
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The short answer is…it’s billions of dollars important to the success of online businesses. If you were a new business owner 10 years ago, chances are you hadn’t heard of or cared about content marketing. Fast forward to 2019, and most small businesses are all but lost without it. In order for any business to […]
Like most small business owners, you likely do not have the market cornered for your particular product or service. In fact, there is probably a slew of other companies vying for the same target audience. So how do you stand out above your competition? The first step is to identify who your local competitors are […]
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As a new business owner, you are probably unfamiliar with all of the ins and outs of content writing. You may even be surprised to learn website content is more important than your website itself in regards to generating traffic and increasing your rankings. Unfortunately, there are very few people who are capable of taking […]
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