Is Industry-Specific Marketing Right For Your Company?
Jack of all trades, master of none. That doesn’t sound very desirable, does it? You wouldn’t want a surgeon like that. A “Renaissance Man” may be the perfect dinner companion, but there’s something to be said for specialties and expertise. Which leads me to the topic of industry-specific verticals when considering a digital marketing strategy. […]
The Five Ts to a More Download-able Business eBook
Who among us doesn’t have a book in them? How often have you said, “I should write a book”? We’re not talking about the Great American Novel. We’re talking about a short, custom ebook written specifically to attract interest in your business and generate new leads. Many people think of ebooks as novels downloaded on […]
New Words for the New Year
Every quarter, the Oxford English Dictionary officially welcomes a new list of words and phrases into the English language. From the obvious to the obscure, every utterance is captured and considered for inclusion in the venerated dictionary. Before I review a few of the 2018 first-quarter winners, a word about how these lexical lucky-ones originate. […]
Making a Case for Case Studies
The impressive case study may sometimes seem complicated, mysterious and daunting but it can actually be accomplished in 4 easy steps. In the case of our Industry Pages Case Study we simply: Identified a challenge we were having in our business Came up with a solution Analyzed the results of our success Designed an attractive, succinct, […]