9 Powerful Words to Pump Up Your Website Content
The French have a phrase for it: Le mot juste. This translates to the perfect word. Precise. Exact. Quintessential. In marketing, French or otherwise, the right word or combination can move people, literally and figuratively, such as: Shop Small Eat More Chickin Just Do It! Used pointedly, words give purpose to plain talk. Urging someone […]
What is a NAP (and why does Google’s behavior depend on it?)
NAP is digital marketing’s acronym for a triad of basic information: Name – Address – Phone. Your NAP is used by search engines to verify you have a legitimate, permanent, established place of business and answerable phone. When it comes to conveying a serious, stable intent to conduct commerce, NAP is one of the primary […]
Target Practice: Learning to Identify Your Facebook Ad Audience
We all have a target on our back. A quick scan of my recent emails made me realize mine says “early sixties, single, homeowner, devout Mac and iphone user.” I had offers for walk-in tubs, safety flashlights, night driving glasses, heating pads and key organizers. I also had news about medicare advisors, burial insurance, massage […]
The Face that Launched a Thousand Shops: Facebook Advertising
Remember when Facebook first surfaced? Everyone wondered how the company could monetize it because of its free usage. Well fast forward a dozen years and Facebook advertising figures into more media buys than ever and for good reason–almost two billion good reasons. That’s how many clicks occur between Facebook and its newly- acquired Instagram and […]