Did LinkedIn Update Their Algorithm Again? Yep, Sure Did. Here’s Everything You Need to Know… Did you check our 2019 Guide to LinkedIn’s Best Practices? Great! Now let’s dig a little deeper into Linkedin’s update to their algorithm. Unlike other platforms, LinkedIn doesn’t require top-secret security level clearance to access their algorithm variables. Not only […]
For a B2B Content Strategy, Linkedin Can’t Be Beat! Here’s Why… Some of us in the B2B content marketing field, and we’re not naming names here, have been a little concerned about the utility of social media with regard to generating leads. With multiple changes to Facebook, Twitter, and Google+ algorithms, who can blame the […]
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You may have heard about free eBooks as part of a content marketing strategy and wondered whether it should be added to your marketing mix. This kind of lead magnet, while requiring some investment on your part, provides several important lead generation benefits that make it worth your time and money.  eBooks Are Important for […]
As an eCommerce business, you don’t always have control over how and where you first connect with your customers. Optimized product descriptions make a good first impression on those visitors who arrive on your website through a search engine query. It’s like making sure the guests who show up at your side door are as […]
Some folks think web content is one of the easiest parts of running their business. After all, just write something and get it up online, right? Wrong. In fact, web copy is more than just words on the screen, it’s actually content marketing, and content marketing delivers three times more bang for your buck than […]
Facebook ads may seem like an unlikely place for B2B advertising. But, depending on your products or services, Facebook may be just the place to engage with other businesses related to yours with the goal of generating leads. LinkedIn and Google may be the biggest names in the B2B business, but Facebook’s unique tools allow […]
If having a good physique is important to you, you work out regularly with a mix of activities like weight lifting, running, biking, and yoga. Afterward, you look good, you feel good, and you know your appearance attracts attention. Inbound marketing is a similar kind of phenomena. What is Inbound Marketing? Inbound marketing is the […]
