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Do Facebook Ads Work for B2B Lead Generation?
Facebook ads may seem like an unlikely place for B2B advertising. But, depending on your products or services, Facebook may be just the place to engage with other businesses related to yours with the goal of generating leads. LinkedIn and Google may be the biggest names in the B2B business, but Facebook’s unique tools allow […]
Anatomy of a Google Ad
The head bone’s connected to the neck bone, The neck bone’s connected to the body bone, The body bone’s connected to the click bone, Now shake dem Google Ad bones! That old children’s song seems fitting for an October post. It’s also a good way to think about the various components that make up a […]
Lead Generating with Advanced PPC Advertising Techniques
Pay per click advertising through AdWords can be a boon to your business when done correctly. In fact, some call AdWords a “money machine.” If you’re able to convert consistently and keep the cost of your advertising below the cost of your product or service, you may be ready to allocate more of your content […]
How to Put Google Ads and Analytics to Work for Your Small Business
When it comes to marketing your business using your website, there are two tools you should seriously consider having in your arsenal. And, rather conveniently, they’re both made by Google. I’m talking about Google AdWords and Google Analytics, two very different online services that, when combined, create peanut-butter-and-jelly-levels of delicious bliss for online marketers. Successful PPC […]
Hit Pay Dirt with Pay-Per-Click
What is Pay Per Click? Up until now, your Digital Marketing Plan has been evolving along with the needs of your online business. What to do next can be as confusing as a fork in the road without signposts. There are so many specialized areas of expertise all attempting to lead a targeted audience to […]