If your keyword research methods haven’t kept up with search engine algorithm changes, which includes the shift in emphasis from search to searcher, you may be missing out on the potential ROI for critical keywords in your industry. Keyword research has undergone a major overhaul since the early days of the Internet. The golden days […]
Did LinkedIn Update Their Algorithm Again? Yep, Sure Did. Here’s Everything You Need to Know… Did you check our 2019 Guide to LinkedIn’s Best Practices? Great! Now let’s dig a little deeper into Linkedin’s update to their algorithm. Unlike other platforms, LinkedIn doesn’t require top-secret security level clearance to access their algorithm variables. Not only […]
For a B2B Content Strategy, Linkedin Can’t Be Beat! Here’s Why… Some of us in the B2B content marketing field, and we’re not naming names here, have been a little concerned about the utility of social media with regard to generating leads. With multiple changes to Facebook, Twitter, and Google+ algorithms, who can blame the […]
Your Competitors & Customers Are Definitely on YouTube Here’s Why Did you know the very first video uploaded to YouTube was way back in April of 2005? The video, featuring one of the site’s founders at a zoo, was simply titled “me at the zoo.” Since then, the platform founded by a few former PayPal […]
As an eCommerce business, you don’t always have control over how and where you first connect with your customers. Optimized product descriptions make a good first impression on those visitors who arrive on your website through a search engine query. It’s like making sure the guests who show up at your side door are as […]
The short answer is…it’s billions of dollars important to the success of online businesses. If you were a new business owner 10 years ago, chances are you hadn’t heard of or cared about content marketing. Fast forward to 2019, and most small businesses are all but lost without it. In order for any business to […]
Like most small business owners, you likely do not have the market cornered for your particular product or service. In fact, there is probably a slew of other companies vying for the same target audience. So how do you stand out above your competition? The first step is to identify who your local competitors are […]
As a new business owner, you are probably unfamiliar with all of the ins and outs of content writing. You may even be surprised to learn website content is more important than your website itself in regards to generating traffic and increasing your rankings. Unfortunately, there are very few people who are capable of taking […]
You’ve got all the makings of a successful business. A professional site with intriguing website content, a visually appealing logo, and in-demand products for online shoppers. You’ve even started a blog by using content you found on other sites. While this may initially sound like a good idea, you are actually losing business. Duplicate content, […]
In today’s age of digital marketing, online advertising, and keyword analytics, it is vitally important to stay on top of your competition by writing killer content. This is essential whether or not you are your own content writer or have a staff of website copywriters on your payroll. Regardless of how beautifully designed your website […]