As someone who works in the world of accounting, you know a lot about numbers. So let’s talk numbers. According to Google in 2019, approximately 75% of all search traffic came from Google. However, about 91% of all pages on the Internet never get any organic traffic from Google, and that’s in large part because […]
Having a great website is about more than just making sure your website looks good to potential visitors (though that’s certainly a bonus). During the web development process, there are several other tips you’ll want to consider. These include not-so-little details such as how web design factors into a site’s search engine rankings and its […]
Any contractor that’s been in the home improvement game for a while knows that times have changed. Not too long ago, a home improvement company’s biggest source of new customers was referrals and word-of-mouth. People in need of a new deck talked to neighbors to find out who’d installed their deck or folks would ask […]
Perhaps you’ve heard of these things called “citations” but still aren’t quite sure what they’re all about. That’s understandable, especially if you’re still fairly new to SEO marketing. But it’s important for you to know just how powerful citations are as a marketing tool. So we decided to write this article. First, A Definition: Citations […]
Did you know that Google’s newest search algorithm, BERT (Bidirectional Encoder Representations from Transformers), will handle 1 in 10 of all search queries? Heads up, website content writers! This is the most fundamental change to Google’s search platform since the release of RankBrain back in 2015. That’s because Google’s new algorithm understands natural language. BERT […]
If your keyword research methods haven’t kept up with search engine algorithm changes, which includes the shift in emphasis from search to searcher, you may be missing out on the potential ROI for critical keywords in your industry. Keyword research has undergone a major overhaul since the early days of the Internet. The golden days […]
Did LinkedIn Update Their Algorithm Again? Yep, Sure Did. Here’s Everything You Need to Know… Did you check our 2019 Guide to LinkedIn’s Best Practices? Great! Now let’s dig a little deeper into Linkedin’s update to their algorithm. Unlike other platforms, LinkedIn doesn’t require top-secret security level clearance to access their algorithm variables. Not only […]
For a B2B Content Strategy, Linkedin Can’t Be Beat! Here’s Why… Some of us in the B2B content marketing field, and we’re not naming names here, have been a little concerned about the utility of social media with regard to generating leads. With multiple changes to Facebook, Twitter, and Google+ algorithms, who can blame the […]
Your Competitors & Customers Are Definitely on YouTube Here’s Why Did you know the very first video uploaded to YouTube was way back in April of 2005? The video, featuring one of the site’s founders at a zoo, was simply titled “me at the zoo.” Since then, the platform founded by a few former PayPal […]
As an eCommerce business, you don’t always have control over how and where you first connect with your customers. Optimized product descriptions make a good first impression on those visitors who arrive on your website through a search engine query. It’s like making sure the guests who show up at your side door are as […]