Jack of all trades, master of none. That doesn’t sound very desirable, does it? You wouldn’t want a surgeon like that. A “Renaissance Man” may be the perfect dinner companion, but there’s something to be said for specialties and expertise. Which leads me to the topic of industry-specific verticals when considering a digital marketing strategy. […]
Every quarter, the Oxford English Dictionary officially welcomes a new list of words and phrases into the English language. From the obvious to the obscure, every utterance is captured and considered for inclusion in the venerated dictionary. Before I review a few of the 2018 first-quarter winners, a word about how these lexical lucky-ones originate. […]
NAP is digital marketing’s acronym for a triad of basic information: Name – Address – Phone. Your NAP is used by search engines to verify you have a legitimate, permanent, established place of business and answerable phone. When it comes to conveying a serious, stable intent to conduct commerce, NAP is one of the primary […]
Are you as proud of your website as you are of your kids, your car or your company? Has keeping up with digital marketing trends and techniques been keeping you up at night? Or were you perfectly happy to launch it and leave it for the past several years? Here’s a test. How do you […]
Cream rises to the top. That’s one of the reasons Google worked the Panda update into their core algorithm–to identify the best of the best in every search category. What followed was a period of readjustment, whereby content marketing standards were raised and scrutiny was applied. Many websites fell by the wayside: they just didn’t […]
Ah, publicity! Pure gold in promotional currency. Catching the interest of the right writers, editors and producers who can, in turn, amplify your news to thousands of their readers, viewers and followers is an art, science and quid pro quo proposition. The media needs constant new content and businesses who launch a website need the […]
Setting up shop online is the sweet spot retailers large and small hope will move them from locally liked to globally adored. But to be fabulous you first have to be found. To borrow a 1940s Ella Fitzgerald tune, you ain’t got a thing if you ain’t got that Bing. Ecommerce marketers inevitably come to […]
It’s time to put your entire inventory on your website. Where do you begin? Don’t you wish you could just scan the manufacturer’s spec sheet and call it a day? Unfortunately, that won’t work. Each item is now a representation of your business and as such needs to reflect the care with which you handle […]
The other day some friends were raving over their Okay Google search home device. “Okay Google, give me dinner music.” They were quick to tell me how easy it was to check movie trivia, get store hours, find recipes and call relatives. “We can’t live without it.” The Vocal Majority: More Queries for Siri […]
Building the Arc from Search to Site Even the best content can’t start selling until someone “sets foot” on the site. You need something more than site content; you need SEO content. Search and content are inextricably linked in a cause and effect equation. One strategy knows how to work algorithms to obtain traffic. The […]