Why Content Writers and Web Designers Should Be Friends
“Cut the copy.” “Shrink the art.” “Cut the copy!” “Shrink the art!” And so it goes. The eternal struggle between artist and writer. Prime Mover or Prima Donna? Years ago, in the prehistoric world of print advertising, a copywriter and an art director nearly came to blows. Seeing all of the space available to […]
New Words for the New Year
Every quarter, the Oxford English Dictionary officially welcomes a new list of words and phrases into the English language. From the obvious to the obscure, every utterance is captured and considered for inclusion in the venerated dictionary. Before I review a few of the 2018 first-quarter winners, a word about how these lexical lucky-ones originate. […]
Obsolete SEO Strategies Harming Your Content Marketing
Cream rises to the top. That’s one of the reasons Google worked the Panda update into their core algorithm–to identify the best of the best in every search category. What followed was a period of readjustment, whereby content marketing standards were raised and scrutiny was applied. Many websites fell by the wayside: they just didn’t […]
How to Launch a Website: Getting the Basics in Place
If you’re looking to launch a new website for your business, I’ll warn you right up front: it requires quite a bit of work! It may not seem that way. Even the simple websites you visit — those with just a few pages — go through hours of pre-planning and pre-production before they go live. […]
Web Design: What’s Trending and What’s Ending
Moving From Web Design To Experience Design The age-old pressure of “keeping up with the Joneses” extends to websites, too. Does yours look as modern, rustic, romantic, hip, slick and cool as your competitor’s? Does a little animated figure follow the customer along the shopping site offering to hang selections up in a little virtual […]
Powerful Content Writing for Websites Promotes and Persuades
SEO content goes a long way toward getting customers to your site. Once they arrive, you need to promote your fine points and persuade them to act. Let’s get into the customer’s head for a minute–say you, the customer, are badly in need of a plumber because your hot water heater is making strange hissing […]