“Cut the copy.” “Shrink the art.” “Cut the copy!” “Shrink the art!” And so it goes. The eternal struggle between artist and writer. Prime Mover or Prima Donna? Years ago, in the prehistoric world of print advertising, a copywriter and an art director nearly came to blows. Seeing all of the space available to […]
I like to cut my own hair. Some people think I do a good job. Others think I’m nuts. I do it because, well, I’m not really sure. Maybe to be provocative. Probably to save money. Could be I like the illusion of control. In any event, after a few months of fun with scissors, […]
If you’re looking to launch a new website for your business, I’ll warn you right up front: it requires quite a bit of work! It may not seem that way. Even the simple websites you visit — those with just a few pages — go through hours of pre-planning and pre-production before they go live. […]
Moving From Web Design To Experience Design The age-old pressure of “keeping up with the Joneses” extends to websites, too. Does yours look as modern, rustic, romantic, hip, slick and cool as your competitor’s? Does a little animated figure follow the customer along the shopping site offering to hang selections up in a little virtual […]
