The Psychology Behind Conversion Rates: The Online Marketing Tool of the Week
What makes people decide whether they should purchase something from your business or your competitor’s? Optimizing your content with the help of experienced content marketers is just one way you can increase your exposure and generate more sales. However, there is some psychology behind conversion rates that allows you to harness the power of the mind to encourage individuals to turn to you for the products and services they need.
Offer a Free Trial
It can be difficult to think about giving something away for free when you’re really trying to charge for it, but think about it this way: You are confident in the product or service you offer, but your prospective buyers aren’t as familiar with your business. This means they may be hesitant to pay out any money for it. However, when you let people try it out for free, they will see the value of your products or services and feel hesitant to lose out, making it more likely they will make a purchase from you. You may not convert everyone, but there are many people who will become your customers as a result.
Create a Sense of Urgency
People are more likely to react quickly if you make them feel like they have to. A professional content writing service can help you write content that makes people feel like they simply must have your products. There are several ways you can achieve this goal:
- Scarcity – Entice potential buyers to make a decision based on the fact the product or service may sell out or may no longer be available.
- A Timer – Placing a countdown timer on certain pages can help create a sense of urgency for your visitors. If they think time may run out on an offer, they may take action sooner.
- Loss Aversion – Presenting your product or service in a way that makes people feel like they are losing something if they don’t take advantage can be an effective tool. Let your readers know why they should buy your products or services right away.
- Use Time Related Words – One effective way to spark urgency is to use the right language. Words like “now,” “fast,” “hurry” and “quick” can all result in a larger number of people taking action as quickly as possible.
Reciprocate
When someone does something nice for you, what do you want to do as a result? In most cases, you want to do something in return. First and foremost, you need to determine what you want your readers to do. This can be filling out a form, downloading content or any other action. When you offer your prospective customers something in return for an action, they’re more likely to follow through. Once they complete the action you want, the chances of landing a conversion are much higher. Talk to your professional content writing service about the possibilities. They can help you create content you can share and use as bait for your prospective customers.
Show, Don’t Just Tell
The psychology behind conversion rates dictates you should show your prospective customers why you are the smart choice. Experienced content marketers can help you create valuable content that tells your readers what you can offer them, but it can be difficult to convince your potential customers without valid proof. Providing social proof that people are using your products or services and benefiting from them can go a long way toward convincing other people you are the right choice to satisfy their needs.
Knowing how to increase conversion rates can give you the boost you’re looking for. Experienced content marketers understand the various methods you can use to attract your target audience and subconsciously convince them to turn to you for the products and services they need. Taking a psychological approach to content marketing can provide the extra push some consumers need to encourage them to make a final purchasing decision.
If you’re looking for a professional content writing service to help you entice people to become your customers, contact us. We can harness the psychological aspect of sales and help you attract your target audience and convert more sales.
