Why Your Content Marketing Shouldn’t Use Technical or Complex Industry Language
You want to showcase your business as an industry leader, and in your eyes, the best way to do that is to use the latest in industry jargon when creating your website content. However, this can be one of the biggest content marketing mistakes you could make. When you work with experienced content marketers from a content writing service, they will be able to help you remove the technical and complex jargon so you can better connect with your readers who may not be familiar with these terms, leaving them confused and looking for clarity elsewhere.
Alienating Your Audience
When you write in technical terms, the information may make perfect sense to you or anyone else well-versed in your industry. However, you need to think about your audience and what their average level of knowledge really is. While complex blog posts can be used occasionally, it’s best to keep most of your content on the level of most of your readers. If individuals visit your website or blog and can’t easily understand what you’re trying to say, they’re going to look for a company that will explain it better.
Mixed Meanings
One of the sticky aspects of jargon is the fact that different industries may use the same abbreviations or terms with entirely different meanings. This can make your content confusing for someone who isn’t familiar with your industry on that level. Anything that may be interpreted in a different way should be eliminated from your content marketing to avoid confusing or misleading your readers.
Loss of Meaning
Have you ever heard someone tell you if you say something too much, it begins to lose its meaning? The same is true when it comes to your industry jargon. While it won’t exactly lose its meaning in the traditional sense, if you repeat the same complex phrases over and over again, you increase the chances you will lose your audience and they will stop reading and move on before they get to the end of the piece. One of the primary goals of your content marketing is to provide your readers with information they can understand. You don’t want to cheapen your industry by continuing to use complex jargon.
Discredit Your Argument
It may seem like using terms specific to your field would make your readers realize how much of an expert you are, but it can actually have the opposite effect. In fact, if readers feel you aren’t able to simplify the way your industry works in terms they can easily understand, they may think you don’t know as much about your business as you want them to think. Consider this. If you are trying to understand something and the person who is trying to explain it keeps repeating the same phrases over without really explaining, you will become frustrated. If you continually use your jargon to make your arguments, you won’t make the impression you are hoping for.
A Static View of Your Industry
Experienced content marketers understand the importance of being flexible in your industry views. If you insist on continually using specific industry terms and jargon to explain things to your audience, it shows you are set in your views and are unwilling to view things from a different perspective. In addition, industries can change, along with the jargon used, which is why it’s so important to find other ways to explain what you’re trying to say.
Working with a content writing service to create your website content and blog posts will ensure you use the right terms to connect with your audience. Remember most people who read your content won’t have the solid understanding of your industry you do. Experienced content marketers can put your business into a different perspective so you can share information with your readers in a way that helps them understand and keeps them coming back to your website for the information they need.
If you’re looking for a content writing service to help you provide information to your audience, contact us. We can help you use the right terms to avoid confusion and frustration for your readers.
