You Don’t Get a 2nd Chance to Make a 1st Landing Page Impression
First impressions can make or break any relationship, whether personal or business. When it comes to landing page copywriting, the customer’s first impression is just as important as it would be when walking into your shop for the first time. Effective landing page content can be the beginning of a long, loyal relationship with your customers. For this reason, it’s critical to learn how to use a landing page correctly by following these landing page tips.
Little Details Matter
You spend a lot of time making sure your landing page copywriting reads well and the page loads quickly with no problems; however, it’s easy to overlook the little details. When you are trying to make a great first impression, ignoring these seemingly minor details can be enough to turn people away instead of encouraging them to act. Make sure your message is clear and the tone of the writing speaks to your specific audience. This ensures an effective landing page that generates results.
Don’t Question Your Readers
Asking questions can be a great way to engage your target audience, but too many questions can turn them away. When it comes to landing page tips, always remember one or two questions are the limit. The rest of the page should be dedicated to telling your readers why they need you and why your company is the best choice to satisfy their needs. The primary goal of a landing page is to get people to fill out the form so you can generate more leads.
Use Bullet Points
Landing page copywriting should be short and succinct. Unlike the other pages on your website, this type of page shouldn’t contain large blocks of text. The best way to make a great impression with your landing page is to break up what you want to say into several bullet points. This layout is easier to read and tells your readers exactly what they want to know. Large blocks of text are more likely to cause people to leave rather than wade through the information.
Build a Sense of Trust
Your landing page is designed to collect information from readers so you can contact them with more information. Because many people are hesitant to fill out a form online, it’s up to you to build a sense of trust with your visitors. This can be a difficult task for many businesses because there’s no right or wrong way to build trust. One of the best things you can do is include a testimonial on your landing page and provide a link to your privacy policy to ease their minds. Offering them something they want in return for their information can also help.
Use the Right Call to Action
The call to action is one of the most important elements on any effective landing page. This blurb located at the bottom of the page tells your readers exactly what you expect them to do. In many cases, this is to fill out the form, but it should reach deeper than that. As your content writing company creates this call to action, they should make sure it lines up with the rest of the page. Make sure the images and language you use reflect the same message throughout the page.
Watch Your Analytics
Sometimes people fill out the form on landing pages just because they are curious. It doesn’t always mean they are a qualified lead. For this reason, it’s important to track their behavior after they fill out the form. Do they visit other pages on your website? If so, which ones and for how long? All of this information can help you gauge interest and profile your leads to avoid wasting your time on the ones that aren’t likely to convert into sales.
These landing page tips can help you create an effective landing page to generate more leads and help your business succeed. Remember, you only have a few short seconds to make a good first impression with your visitors. Learning how to use a landing page correctly can help you find customers who are interested in your products or services.
If you are looking for a company to help with your landing page copywriting,contact us. We can create effective landing pages and track website visitor behavior for the best results.
