Your homepage is your best chance at making a great impression on your visitors. It is often their first stop and can play a dramatic role in whether they click through to other parts of your site or go somewhere else. An SEO optimized website is essential to put your name in front of your prospective customers; however, a web content company should also help you create content for your homepage that keeps visitors on your site and shows them your expertise in your field.
Optimize for Your Keywords
Keywords are one of the most important aspects of your homepage content. Your content writing company should work closely with you to determine which keywords will have the best results and drive the most qualified traffic. A large amount of traffic isn’t beneficial if those users aren’t likely to convert into customers. As your content writers create your site content, they will use these keywords to effectively portray your message to your readers and position yourself as an expert in your industry.
Content writing services often recommend setting goals when you create new homepage content. How many new visitors do you want to attract? What is an acceptable click through rate? Do you want to see an increase in your sales? The answers to these and other questions can help your web content service create effective homepage content that truly speaks to your readers and helps them make the conscious decision to purchase what they need from you. These goals will also help you measure your success.
Capture Their Attention
The first step your content writing company should take is creating a headline that captures the reader’s attention. Most Internet users have a short attention span and don’t want to spend too much time reading a website they may not want to use. The best way to bring more visitors to your website and keep them there is to create a heading that captures their attention and generates interest in the content on the rest of your website.
Create Compelling, Informative Content
The content writers from a web content company have the necessary skills to create compelling, informative content your visitors want to read. Because many people look at your SEO optimized website as a measure of the value of your company, it’s important to put a lot of effort into this aspect of your site. Some of the best methods your content writers can use include:
- Using bullet points
- Separating content into several columns
- Implementing appropriate white space
- Including small images
- Linking to other site pages
Implement Easy Navigation
When Internet users click on a website, they want easy navigation to get from one part of the site to another. Content writing services can help you create a homepage that helps people find where they are going within your site. If they have to spend too much time looking for the page they need, they are more likely to try another website instead. Some of the important factors to consider include:
- A clear font
- A descriptive title
- Large text
Include a Call to Action
The final piece to an effective homepage is to add a call to action at the bottom of the page. SEO optimized website content will help draw readers to your site, but it isn’t often enough to keep them on your site. The call to action is typically located after the rest of your content to tell your readers what they should do next. This text should give clear instructions to your target audience to entice them to take action. For instance, some web content services suggest sending visitors to your blog page so they can find answers to their questions. Others recommend linking to landing pages where visitors are encouraged to fill out a form. Still other web content companies may point to another page within the website. Testing several calls to action can help you find the most effective option.
An SEO optimized website is the best way to generate more traffic and leads to grow your business. Hiring a web content company to help you create compelling, informative content for your homepage will give you the boost you need. Your homepage is often the first impression visitors have of your business; therefore, you need to make it count!
If you are looking for a content writing company to help you create an impressive homepage, contact us. We can help you write the valuable content to attract visitors to your page.