What Your Copywriting Service Should Never Promise
Hiring a copywriting service to help you with your web content marketing and content writing can be a useful tool. There are many services that all claim to be able to give you access to a content writer who can do great things for your website. Unfortunately, not all of these writers can deliver on their promises. Learn what a writing service should never promise because they simply can’t fulfill them.
1. Fast Delivery on Large Orders
If a copywriting service promises to deliver 50 or more articles in one day for you alone, this should raise red flags. While they could have a large number of writers working for them, odds are they are taking articles that already exist and spinning them into “new” content. This is not the best method of content writing and can end up compromising your rankings.
2. Unusually Low Prices
It can be tempting to hire someone for content writing that promises to complete your work for $1 an article or even less. However, just like other aspects of life, you will get what you pay for. You don’t have to spend a lot of money on your content orders, but if it sounds too good to be true, it will be. Quality is definitely important with your web content marketing.
3. No Examples of Work
It isn’t unacceptable for you to expect to see samples of work, especially in your industry. You want a copywriting service that really does have experience in your field. Many companies may claim to have the right experience, but if they refuse to show you examples or give you names of past clients, it is time to find another writing service to help you build content that will appeal to your audience.
4. Only Offers Writing Services
Content writing is the core of your success because it is what will help you rank higher with the search engines. This isn’t the only thing you will need, though. You need a copywriting service that can offer you a full-line of web content marketing services to help you achieve a higher level of success, including social media, eBooks, video, press releases and more. A writing service that offers more than just writing will be able to help you more effectively.
5. No Communication
Some writing services claim they know enough about content writing that they don’t need to talk to you about their services or ask for your input. This is not the right way to build up a solid relationship where you will be pleased with the end result. You deserve to work with a content writing service that wants to work with you and keep you involved in every step of the process.
6. Claims to Know Secret Tips
Search engine optimization isn’t something everyone can do, but there are no secrets you need to know to be effective. Everyone has the same access to the strategies that are likely to work when increasing search engine results. If a content writer is claiming he or she knows the secrets to your online success, he or she is trying to get you to pay more for something many other companies and even individuals already know.
7. We Can Get Pay-per-Click Results
It is true that pay-per-click advertising can be a useful tool, especially for certain industries. However, you don’t have to participate in this form of advertising to be successful. In fact, many individuals who search for products or services online are more likely to click on the unpaid results rather than the pay-per-click results on the side of the page. The best way you can achieve the success you desire is to drive your organic search results higher.
As you consider hiring a content writer for your website and the rest of your content writing needs, it is important to learn what to look for when you speak with a copywriting service. Some services make claims that should make you think hard about whether you should hire them. If the company you are considering for your web content marketing makes any of these claims or anything else that seems out of the ordinary, it may be best to look for someone else.
If you are ready to work with a content writing team that can fulfill your needs without broken promises, contact us to learn about the services we can offer.
