LinkedIn: The Online Marketing Tool of the Week
Social media has become an important element in the world of inbound marketing for businesses. While most companies focus on Facebook and Twitter to connect to their customers, LinkedIn can be a valuable resource to help you grow your business. Hiring social media writers who know how to use this site properly will help you network with other businesses and even reach your target audience.
Reaching Other Businesses
Most companies need to collaborate with others to get the supplies and other products and services they need. While you can use the search engines like your customers do to find the companies you can work with, it is much easier to use a site like LinkedIn to connect with other professionals who can supplement what you need and help your business grow. Their LinkedIn pages can also help you get a feel for the company and how they can help you.
Reaching Your Consumers
LinkedIn is solely for making business networking connections. You can also use it to reach out to your customers in new ways. This social media writing can actually help you interact with your target audience. Your brand is a necessary aspect of successful inbound marketing. LinkedIn is a great way to enhance your branding. In addition, you can create posts that provide information, giving your audience answers to any of their questions.
Eliminating Inefficiencies
Many of the processes businesses use are inefficient because they aren’t using the right tools to complete the work. For instance, cold calling can lead to a string of transfers and difficulty in reaching the right person within the company. With the help of LinkedIn, you can see who the most important people in a business are and who you should contact to promote your company. This eliminates much of the work and makes processes more efficient, taking less time and achieving better results.
Adding a Personal Touch
Even though LinkedIn is designed to be a business networking tool, it is important to add a personal touch to your messages. If you simply send out blanket messages to potential connections, they are likely to be ignored. Instead, think about how you know the other person and why you want to connect. Use that information to mold a personal message to send with connection requests. This increases the chances the request will be considered and accepted. Good social media writers can help you draft messages.
Keeping Connections Going
Sometimes business people send out connection requests and don’t do anything further. They may wait for the other person to send a message in return or may not even give it a second thought. However, this method of connecting with other businesses or individuals on LinkedIn is not likely to give you the results you want. Instead, reach out to the other party as soon as they accept your connection request. This message should introduce who you are and detail why you wanted to connect and what you are hoping to achieve.
Generating More Leads
Lead generation is one of the most important elements of your inbound marketing plan. If you aren’t gaining qualified leads that are turning into sales, you need to rethink how you are using this powerful marketing tool. Paying attention to your social media writing and hiring individuals who are experienced social media writers can help you create the right type of content that will draw in more leads. This can help you reach out to individuals who need your products or services.
LinkedIn isn’t solely for making business connections, though it is a good way to network and find the products and services you need for a successful business. However, your social media writers can also help you reach the consumer side of your business. Regardless of who you are trying to reach, using this important inbound marketing tool correctly will boost your success and help you generate more leads.
If you are interested in hiring experienced social media writers to help you use LinkedIn properly, contact us. We can help you generate more leads and grow your business through effective networking.
