Social media has become an important tool for all businesses to use to effectively reach their target audience. Unfortunately, many companies don’t realize the importance of this free tool. Social media writers can often save companies from making serious mistakes with their social media efforts. For this reason, it is important to look for website content writing services that include social media content writers as part of their offerings, giving you the tools you need to avoid these common mishaps.
Too Much Selling
Because of the immediate connection to your customers and prospects, it is easy to fall into the trap of using it as a selling tool. Unfortunately, most users don’t want to see businesses advertising all over their Facebook and Twitter feeds. When all of the messages they receive from a business are focused on sales, they are more likely to tune out the company or unfollow them completely. This is counterproductive to the purpose of using social media for your business. Effective social media writers know how to create content encouraging individuals to turn to your business without resorting to sales. While it is okay to create occasional posts to sell, a majority of your posts should focus on informational content.
Making It about Yourself
Your social media profiles may belong to your business, but creating self-focused content can cause problems with your social media marketing efforts. It is too tempting to tell your readers why they should choose you instead of your competitors. However, good social media content writers understand the importance of subtlety. They can create content answering your customers questions and showing them what you have to offer without looking like the posts are self-centered. Instead, they focus on your customers’ needs and wants, showing them how important they are.
Another common mistake many companies make is posting in an inconsistent manner. When you choose someone within your business to handle your social media posts, they may not always have the time to create new posts and respond to your customers. This can be a serious mistake in the social media world. Consumers expect to see regular posts from their favorite companies and want a fast response when they leave a comment or ask a question. Dedicated social media writers will ensure your customers get the attention they deserve without taking away from other aspects of your business.
Focusing on Popularity
Some companies look solely at the number of followers they have to gauge their success. Unfortunately, this is not the best way to measure your social media marketing efforts. To determine whether your efforts are working, look at the amount of traffic your website is drawing from your social media sites and the number of conversions.
Too Many Hashtags
Hashtags have become a popular method of drawing attention to social media posts on a certain topic. For many companies, this tactic has gone too far. If a follower reads a post with too many hashtags, some of which aren’t even relevant to the content, they could stop reading, or even worse, stop following. While using hashtags isn’t necessary for all types of social media, when you do use them, it is important to do so sparingly so you don’t inadvertently turn your customers away.
Social media can be a powerful tool when you use it correctly. Many website content writing services now offer social media writers as part of their content marketing packages. If you have been thinking about adding social media marketing to your inbound marketing tactics, it is often best to work with experienced social media content writers who know how to use it effectively. Making mistakes can quickly cost you followers and could have a negative effect on your business.
If you are looking for an experienced team of social media writers to help you create and manage your social media posts, contact us. We can help you develop an effective social media strategy to drive more traffic and convert more sales.