Free Ways to Drive Traffic to Your Website
Driving traffic to your website is one of the primary goals in your online marketing. Content creation can be one of the best ways to drive traffic to your website naturally, but it isn’t the only thing you can do to improve your online sales. In addition to improving your search rankings with quality content, these free methods can help give your website traffic the boost you want.
Social Media
You can set up profiles on many of the social media sites at no additional charge to your business. This will allow you to effectively reach a much larger audience than many other paid advertising options. For instance, when you create an informative blog post and link to it on your social media profiles, your followers will read it. If they like what they see, they will share it with their circle of friends, further expanding your reach.
Guest Blogging
Many businesses focus solely on content creation for their own blogs to drive more traffic. However, if you want more ways to drive traffic to your website for free, guest blogging on another industry leader’s blog can help you reach more people you may not otherwise reach. Be sure you choose a blog that is related to your industry but isn’t a direct competitor. This will ensure the right people see your message and increase the chances they will visit your website to learn more.
Email Lists
While many businesses today shy away from the use of email because of the risk of low open rates, it can still be an effective way of increasing website traffic. Compiling a list of email addresses from your customers who are willing to receive promotions from your business can help you bring people back to your site. Send out regular offers to your email list, as well as links to your latest blog posts to increase the chances they will return to your website. Make sure you use catchy headlines so your recipients are more likely to open the emails than pass them over.
URL in Your Signature
You likely send out emails regarding your business on a regular basis. Adding your site’s URL to the signature of your email can be a great way to bring more traffic to your website. Depending on your industry, you may also want to consider adding your URL to your personal emails as well. While many of your friends and family members already know about your business, those who don’t are more likely to click the links to find out what you offer.
YouTube Videos
Though technically a social media site, YouTube is an important element to focus on to help you reach your target audience in new ways. Creating short, informative videos can be the ideal way to capture the attention of your target audience and give the information they’re looking for. While these videos may seem complex, there are easy ways to create them without costing large amounts of money.
Make Connections
Another great way to market your business without making an impact on your budget is to make quality industry connections. LinkedIn is a great place to network with others in your industry. When you connect with these individuals, you gain exposure with their connections as well. This can create a ripple effect, providing more people with the chance to visit your website and learn more about your business.
Answer Questions
There are many websites that allow Internet users to ask questions online where anyone can provide the answers they seek. Searching for industry-relevant questions you can answer will provide greater exposure to your business. When you answer the question, you can link to one of your blog posts or a relevant site page to help drive website traffic as a result of the answer.
There are many things you can do to increase the traffic to your website without spending more money. Of all the ways to drive traffic to your website, using these methods can be just as effective as the methods you pay for, if not more so. While you shouldn’t ignore paid advertising methods, the more free ways you use, the more traffic you will generate.
If you’re looking for help driving traffic to your website, contact us. Our experienced team can put together an effective marketing plan that helps you generate more traffic and sales.
