Understand Your Customer and Optimize Your Content with Google Analytics
If your content isn’t reaching the number of people you want it to, it’s time to take a closer look at optimizing your content. Google Analytics reports can be a valuable asset to your website content writers. Not only can they tell you how your current content is doing in terms of reaching your target audience, but they can also help you find new topics and further optimize your content to meet the needs of your target audience.
Determine Who Is Converting
Your content writing service needs to know which of your visitors are converting and who is leaving your website without becoming a customer. This information can help them determine who they should target with any content going forward. Google Analytics code can produce reports that reveal this information, including user flow, which devices people are using to access your site and the demographics of converted visitors. This information will help your website content writers create content that appeals to your readers.
Evaluate Non-Converter Behavior
The way non-converters behave can help you make adjustments that will encourage more of them to become your customers. For instance, if you notice individuals are abandoning their purchases after filling their shopping cart, your shipping prices or overall prices may be too high. If visitors leave after viewing a few of your products, they may currently be in the research phases of the buying process. Visitors who never make it past the homepage may indicate your website is difficult to navigate or users can’t find what they’re looking for. Your content writing service can evaluate this behavior and make suggestions for optimizing your website for these users.
Identify Customer Behavior
In addition to attempting to convert more of your readers into customers, you should also look at what your customers are doing on your website. This can help ensure they will continue to be your loyal customer. However, it’s not just about keeping your current customers. In fact, you can use this information to determine which types of people you should be targeting. Optimizing your content for people who fit the same demographics and interests as your current customers can help you build your customer base.
Use Your Popular Content
When certain topics are more popular with your readers, you can only win by adding more. Google Analytics reports will help you determine which pages and blog posts are the most popular so your website content writers can help you create more posts on the same topics. Spin-off content can be a great way to refresh your website and continue to attract readers to your website.
Check for Missed Opportunities
If you have a search bar on your website, you can easily see what your visitors are looking for so you can add content if you don’t already have it. Every time someone enters something into the search bar on your website, Google Analytics will store this information. Going through it periodically will help you determine what topics your content writing service should be addressing. In addition, you can see what topics you should avoid. Seeing which content is driving your potential customers off your page can help you improve your content.
View the Most Popular Landing Pages
Landing pages are those pages where your visitors will first land when they encounter your website. In some cases, this may be your homepage. However, a content writing service can help you create landing pages based on other topics so you know where to focus your marketing efforts. Google Analytics will help you see where your visitors are coming from and to which pages they are driven to.
Optimizing your content can help you reach more individuals who are likely to become your customers. One of the best ways to achieve this goal is to work with a content writing service to use Google Analytics to your advantage. By using this information to optimize your content, you will attract more visitors and convert more sales, allowing you to succeed online.
If you’re looking for website content writers to help you optimize your content for more conversions, contact us. Our team can help you evaluate Google Analytics data and use it to reach out to the right people.
