The latest trend in SEO is to focus on visual content marketing. This includes placing images on all of your websites and using videos in addition to written content to capture the attention of your visitors. The attention spans of Internet users have drastically declined over the years, which is why the instant connection often made through images is so important to SEO content writing services. Hooking readers with your images and then following up with great content created by an SEO article writer is the best method of reaching your target audience and being successful online.
The Importance of SEO
Before you explore the significance in visual content, it’s important to answer the question, “what is SEO writing?” In general, SEO writing refers to the tactics used to create quality content that will attract the attention of both your readers and the search engines. Ranking well with the search engines will increase the amount of traffic your website generates, which can in turn improve your conversion rates and the amount of revenue you obtain through your website sales. While it’s relatively easy to optimize your written content, you need to work with SEO content writing services that can also optimize your visual content for the best results.
SEO Should Cover Everything
Many website owners recognize the importance of SEO for their written content, but they fail to realize it’s relevance to their visual content marketing. While the process is different, it’s essential to your online success that you take a holistic approach to your search engine optimization. If you aren’t optimizing your visual content for the search engines, you could find the amount of traffic they generate isn’t as high as you would like. Because these visuals are so important to your ability to capture the attention of your readers, you need to work with an SEO article writer who can also help you with your images and videos.
How Do You Optimize Visual Content?
Optimizing visual content isn’t the same as your written content. While you can still use your keywords in descriptions, meta tags and other written components of images and videos, there are other things you can do to make sure all of your content is reaching its target.
Make It Valuable
Visual content marketing is all about providing value to your visitors. Images should be relevant to the other written content on the page and videos should provide valuable information to your visitors, just like your site content and blog posts. If your visual content provides something of worth to your viewers, they are more likely to share it with their family and friends, which will expand your reach with no additional effort on your part.
Improve the User Experience
User experience is an incredibly important factor many businesses fail to recognize. If people come to your website and find it loads too slowly or they are unable to find the information they’re looking for, they aren’t going to stay or return. For this reason, you need to use caution when approaching your visual content. Don’t overload the page with high resolution images that will bog down loading times and drive people away from your site. Videos should be restricted to one per page for the same reason. When used correctly, these elements can improve the experience and attract more visitors who are likely to return.
Focus on All Platforms
The search engines have placed greater importance on mobile platforms, which means websites need to present their visual content marketing in a way that looks great on all devices, regardless of their size. An increasing number of Internet users are accessing the Internet via smartphones and smaller tablets. If your images and videos are optimized for viewing on larger desktop screens, a large portion of your visitors will miss out.
SEO content writing services should be able to do more than just help you reach your target audience through your written content. An SEO content writer should also be able to optimize your visual content. Today’s businesses need to place greater focus on visual content marketing to attract their target audience and keep their attention. The attention span of consumers today has greatly decreased, which means you have a much shorter time to make a good impression. Make sure your videos and images are achieving these goals, both with your visitors and the search engines.
If you’re looking for SEO content writing services to help you optimize your visual content, contact us. We can help you choose images and create videos that speak to your readers and help boost your SEO rankings.