Sensory Words Can Enhance Your Online Business Marketing: Here’s How
Have you ever read something that provided you a clear mental picture of the scene? This is accomplished through the use of sensory words that trigger your senses, even when you can’t actually be there. When your web page content writer uses descriptive language in your blog posts and site content, you will elicit more emotion from your readers, which can help them feel more connected to you and increase the likelihood they will turn to you for the products and services they need.
What Are Sensory Words?
Before you begin using it, it can be valuable to look at an example of sensory language and understand what these words are so you can use them appropriately. The actual list of descriptive language words would be quite long, but in general, these words can be defined as words that appeal to:
- The sense of sight to indicate appearance
- The sense of smell and taste
- The sense of touch with texture-related words
- The sense of motion with active words
- The sense of hearing to describe sounds
Many adjectives fall under the category of sensory words, but it’s important to use words that provide the clearest possible image, rather than utilizing words that are considered bland or general. It’s important to always ask yourself if there’s a better way of wording a sentence.
How Do They Work?
When your web page content writer uses descriptive language in their writing, it will trigger other areas of the readers’ brain. For instance, if you choose a bland word, rather than a colorful descriptor, the brain will simply process the text and interpret it. However, when you change the words you use in the sentence, you will be able to transport your readers into a different world, stimulating other areas of their brain and setting the overall mood for your writing. This can also increase the desirability of your products or services.
Tips for Using Descriptive Language
Now that you understand what descriptive words are and how they are used, you can begin implementing them into your content, whether you are creating new blog posts or rewriting the pages on your website. However, just because you know which types of words you should be using doesn’t mean you have the knowledge to implement them in the most effective manner. This is why it’s often best to work with web page content writers who have the experience necessary to handle your content and the descriptive language you need to get results. The following tips will help you find ways to use this type of language, whether you work with professional content writers or create the content yourself.
Add Some Personality
Today’s consumers want to work with companies that offer a more personal approach. This means you need to work on finding a voice for your company and giving your content a personality all its own. After all, if you were describing something to a friend, it’s unlikely you would leave out many of the details. You want your friend to be able to experience it as if they were there. The same holds true for your customers and prospects.
Make Your Message Stick
When you create website content and blogs, you want people to remember what you have to say. The best way to accomplish this goal is to use sensory words to spark other areas of the brain and encourage a new response from your readers. Just a few small changes in your existing content can go a long way toward helping people remember you and converting more sales.
Get Creative
The goal of using more effective language in your content is to help your business stand apart from your competitors. As you create your content or go over the content created by your web page content writer, consider every word carefully. Is there a more creative or descriptive way of saying the same thing? If so, use it. Be careful to avoid using the same words repeatedly if possible.
Sensory words are an important part of creating content that gets results. If you aren’t implementing descriptive language into your content, you aren’t getting the results you should be from your content. Hiring an experienced web page content writer is just one way you can be sure you are using the colorful, powerful language you need to attract more visitors and convert them into customers.
If you’re looking for assistance using descriptive language in your content, contact us. Our experienced team of professionals will provide the assistance you need to give your content a boost.
