How to Write a Press Release That Attracts an Audience
Press releases are a commonly used tool to share information about your business in an easy-to-understand, straightforward format. However, if you don’t know how to write a press release that attracts attention, you are wasting your time. Professional content writers understand the need to create an effective press release that not only engages your readers, but also provides the information they need. With the help of an experienced content writing company, you will get the results you’re looking for from your press releases.
Start with the Headline
The first thing people do when they encounter a piece of content online is read the headline. This is the first impression for your press release and has all the power to determine whether someone is going to continue reading. Web writing services have experience helping you come up with a headline that attracts your target audience. With the right headline in place, you can ensure more people will read your press release and even share it with their family and friends.
Informational Only
Professional content writers understand the importance of choosing a newsworthy topic designed to provide information to the readers. A press release is not the place to promote your existing services. In fact, if you plan to distribute your releases through distribution websites, a promotional press release won’t pass their strict criteria. If you aren’t sure what information qualifies as a newsworthy topic, talk to your content writing company. They can help you choose the right topic and create an effective press release.
Choose an Interesting Angle
When people are looking for information, they will likely find a variety of press releases and other content that all looks similar. It’s up to you to find a way to stand apart from all the other similar content that is already available online. Before you or your web writing services begin writing on the chosen topic, think about it from a number of angles. Sometimes a content writing company can give you valuable insight onto new approaches to the same subject so you can provide readers with new information and keep them interested.
Keep It Simple
In general, consumers have a relatively short attention span. While you may already keep your site content and blog posts short and to the point, the same should be true about your press releases as well. Don’t add extra words to stretch out the press release. Most distribution sites won’t have a minimum number of words so there’s no real target you need to reach for. Instead, work on keeping every sentence short and concise. This way, you get information across to your customers without causing them to read more than necessary. This will help you capture your reader’s attention.
Use Quotes
While your loyal customers may trust you already, others need some additional reasons to give you their loyalty and trust. One of the ways you can do this is by including quotes in your press releases. Your content writing company can do the right research to help establish you as an authority in your field. You may also be able to use quotes from other important people in your industry.
Make It Flawless
No one wants to read something that is riddled with spelling errors and grammar mistakes. Many business owners don’t have the time or the expertise to make sure their press releases are free from errors. Even with the use of spelling and grammar checkers in word processing software, mistakes can get through. Professional content writers will put your press releases through a rigorous editing process to ensure you always release a flawless document for your readers.
Do you know how to write a press release? If you’re like most business owners, you may not know the proper protocol to create an effective press release that attracts an audience and encourages them to read. However, with the help of an experienced content writing company, you will be able to reach your target audience through this platform, along with other content types.
If you’re looking for help with your press releases, contact us. Our experienced team of professionals can create effective press releases and post them to distribution sites so you don’t have to.
