Content Writing Services Use Psychology to Increase Conversions
Psychology isn’t just something doctors use to understand their patients and help them learn how to cope with life. Did you know there is actually some psychology behind conversion rates? Content writing services understand these principles and can use them to help drive more traffic to your site and convert more of those visitors into sales for your business. With the help of experienced content marketers, you will be able to leverage psychology practices to grow your business in a more effective manner than you ever thought possible.
Pleasure
Think about it. When you’re pleased with something, you are more likely to react in a positive manner. Most people see pleasure as a benefit of something, while pain is associated with a cost of some type. This is why it’s important to work with a content writing company that takes pride in helping you provide more benefits to your readers. For instance, your content should offer something for free, such as a consultation or an eBook download. Anything that benefits your readers will make them feel good and encourage them to purchase from you. You may not be able to avoid all pain points, but they should be balanced with benefits to ensure an overall sense of pleasure.
Reciprocity
What happened the last time someone gave you a gift or did something nice for you? If you’re like most people, you likely wanted to do something for them in return, whether it was to say thank you or to return the favor. The same holds true with your website. A content writing company should work hard to give your reader something for spending time on your site. This could be a download or the opportunity to take advantage of special offers. When you are generous with your readers, they are more likely to turn to you when they need your products or services.
Trust Â
The bottom line is consumers aren’t going to turn to companies they feel they can’t trust to help them. In fact, people are far less likely to buy something that seems like a good deal from a complete stranger than they would a friend. Why? Because there’s a certain level of trust and credibility that needs to be earned first. It’s up to you to find the right methods of earning that trust. Content writing services are capable of creating content that shows readers you know what you’re talking about and are someone they can rely on to provide the products and services necessary to resolve their problems.
A Sense of Urgency
One of the most known aspects of psychology behind conversion rates is creating a sense of urgency. It has long been used in sales and is particularly evident in the car sales industry. However, when your content writing services use these tactics, they need to be more subtle in their approach. The last thing consumers want is to feel pressured into buying something from a company. Experienced content marketers know what type of language to use and how to build a sense of urgency in readers without making them feel like you are pushing them into making a decision they aren’t ready for. This can take a lot of practice and is best left to the professionals.
Liking
Consumers want to feel like they have a somewhat personal relationship with the businesses they turn to, which is why it’s important to take a more personal approach to your online marketing. Talk to your web content writer about creating an about us page or separate profile pages for key players in your business. This will help your readers make a personal connection with your business so they feel more confident becoming your customers.
There is a lot of psychology behind conversion rates and if you don’t understand it, you could be missing out on a significant number of sales. However, when you work with experienced content marketers who put these principles into practice, you will see an increase in your traffic and your resulting sales. Many of these practices are relatively subtle and require the right experience to accomplish. Before you hire any content writing services, make sure you ask about how they use psychology to help their other clients increase sales and conversions.
If you’re looking for a content writing company to help you convert more sales,contact us. We can provide the content you need to entice your readers into becoming your customers.
