Freelancer or Digital Agency: The Pros and Cons
As a small or midsize business owner, you might sometimes feel like there aren’t enough hours in the day to get everything done. This often means some tasks get put on the back burner, which is usually website design, content writing, and even some marketing. All of these are essential components of growing your business, so hiring a freelancer or a digital agency is much better than neglecting them. But which one is best for your company? We’ve examined the pros and cons.
Project Management
When it comes to project management, you’ll be the project manager when you hire a freelancer. Depending on the size of your projects, this could add a burden to your plate. However, with digital agency outsourcing, the agency will develop the appropriate strategies for your business after learning your goals. And the best part is you can be involved in the projects as much or as little as you want.
Range Of Skills
You might find some freelancers who know how to do everything you need for your business. But the reality is most freelancers have a limited skill set, even though they do them very well. On the other hand, a digital agency has a team of experts with varying levels of expertise so you can feel confident knowing any project can be completed. So if you need a wide range of skills and expertise to help build your online business, then digital agency outsourcing is likely the way to go.
Flexibility
Freelancers have the benefit of flexibility since they are their own bosses. However, they also have other responsibilities and might not be able to prioritize your projects sometimes. When it comes to content marketing, you need someone who will produce high-quality content on time every time you need it. Digital agencies are much more flexible since they typically have multiple content marketing experts. So if you have an urgent project, a digital agency has more resources to handle it.
Cost
The cost of a freelancer is typically cheaper upfront than hiring a digital agency. However, if you think about the long-term services offered and the wide range of skills, hiring a digital agency usually returns a better value to your business. Value and cost-effectiveness are key metrics to consider for your business, and that’s where digital agencies shine.
At iwebcontent, we pride ourselves in being more than just another content marketing company. We have a team of experts who can handle virtually any project you need to be completed, and we have a wide range of experience to handle any niche. To learn more about our services, contact us at any time.
