marketing for cleaning business

8 Strategies for Marketing a Cleaning Business

Getting into the cleaning industry can be a lucrative decision. Whether you’re interested in cleaning homes or businesses, there is a market for professional cleaners throughout the country. The hardest part is earning new clients. Once you earn them, your skills, expertise, and professionalism all play a role in whether you keep them. But it takes stellar marketing for cleaning business owners to earn them in the first place. Here are eight strategies to consider implementing in your cleaning business.

Focus On Designing An Attractive Website

Nowadays potential customers will go online to learn as much about your business as possible before contacting you. If you don’t have an attractive website that’s easy to use, then they’ll likely go elsewhere. Your website should be the foundation of your cleaning service marketing efforts since you can always refer people to it. There are many different intricacies of an effective website, so don’t hesitate to reach out to website design experts to ensure yours is enhancing your efforts.

Build A Client List And Lean On Email Marketing

Building a client list can seem intimidating, but your list can grow over time with consistent effort. From creating online forms on your website to building your follower list on social media, there are plenty of creative ways to target clients. And once you have their contact information, you can lean on email marketing to get your message across to them. You can use email marketing to highlight the many benefits of using your cleaning service and describe what stands out about your company. Email marketing for cleaning business owners is one of the most effective forms of marketing you can implement.

Create And Update Your Blog Page

The blog page on your website should provide enough information for potential customers to not have to go anywhere else. The purpose of a blog is not to always promote your products or services. Rather, it’s to explain how using a cleaning service can enhance a person’s life. From giving customers more time to spend with their families to always walking into a clean home and anything in between, your blog content should explain the value of your services.

Be Involved With Social Media

If you’re not utilizing social media marketing for your cleaning business then you’re missing out on valuable opportunities. Engage with your followers and always make positive posts that reflect your brand identity. People turn to social media to learn more about brands, so it’s important to be consistent across all platforms. Consider creating polls or asking questions to your followers to boost engagement and you could slowly see your follower numbers increase.

Boost Your Brand By Creating Quality Videos

Videos are vital marketing tools for cleaning businesses. Short videos can highlight what homes looked like before and after you arrived. And the benefit of videos over images is you can provide commentary on your cleaning methods, philosophy, and products used to provide additional context. You can post these videos as part of your social media marketing efforts and also create email marketing campaigns around them. Use videos to pull back the curtain on your business so people can learn more about it.

Ask Customers For Referrals And Reviews

Never hesitate to ask your existing customers for referrals or to provide online reviews. New potential customers will likely go to online review sites like Yelp to see what other people are saying about your business. Hopefully, you’ll have mostly positive reviews, but even negative reviews can be beneficial if you handle them correctly. 

Creating a referral program can help keep existing customers while adding new customers too. You could offer discounted services or even a free service to encourage referrals. It usually doesn’t take much to incentivize customers to spread the good word about the cleaning service they use, so take advantage of it.

Make It Easy For Customers To Contact You

One of the easiest things that cleaning business owners often forget is to post their contact information on their website. You can design a perfect website but it won’t be effective unless customers know how to reach you. Whether you want them to fill out a form, email you, call you, or text you, make sure it’s clear and visible. Put your information on your website homepage, as well as other internal pages, Google listings, and anywhere else you list your business.

Lean On Digital Marketing Experts

Digital marketing for cleaning business owners can be challenging due to time commitments. Plus, if you are inexperienced with designing websites or creating blog content, then you could be spinning your wheels. The good news is digital marketing experts can help enhance your marketing while you barely have to lift a finger. No matter what stage you’re at with your business, you can take the next step when you lean on experts.

Our team at iwebcontent can help you design your website, create blog content, post on social media, and much more. Our digital marketing strategies are proven to be effective and we have worked with clients across many different industries. After a consultation with our team to learn about your business and goals, we can create a plan to help you earn more clients for your cleaning business. Don’t hesitate to contact us today to schedule a consultation and get started.