roofing digital marketing

Mastering Roofing Company SEO: A Guide to Scaling the Heights of Search Engine Rankings

Consumers are more likely to trust roofing companies that have a digital presence than those that don’t. Having a great website is the first step, but it’s not the only step. Without the best roofing company SEO, potential customers won’t be able to find your website online. Visibility is critical to increasing website traffic and earning new leads. The best roofing companies have stellar SEO strategies and they never have to worry about leads as a result. The good news is you can improve your roofing company SEO quickly and watch your website soar up the search engine rankings.

Are PPC And SEO The Same Things?

A common roofing digital marketing strategy is investing in pay-per-click (PPC) advertising. This is where you advertise your roofing company online and only pay for the advertisement when someone clicks on it. While it’s a cost-effective marketing strategy, it’s also not the best long-term strategy. Once you stop spending money on PPC advertising, then your traffic stops as well.

With SEO, you will never have to worry about your marketing efforts stopping. When roofing company SEO is implemented properly, it works for you around the clock. The difference between SEO and PPC is that SEO takes time to implement and you might not see noticeable results for several months. But those results will be long-lasting and much more effective than PPC advertising.

Start With Fundamentals By Performing Keyword Research

The first step in enhancing your roofing company SEO strategy is to perform diligent keyword research. If you don’t know what your target audience is searching for online, then you won’t be able to lead them to your website. You want to look at the volume of certain keyword searches as well as relevance. If you specialize in roof repair rather than replacement, then your target keywords should revolve around “roof repair.”

Local SEO Must Be A Priority For Roofers

When someone searches for roof repair experts, the Google search results should be for companies close to their location. You can boost your SEO by updating your business listing on platforms like Google My Business and other local directories. Google will validate your listing and present your website higher in the ranking when the information is current. Most consumers will only look at the top two or three options when performing an online search, so that should be your ultimate goal.

Show Your Work With Images

Regarding your roofing website itself, using high-quality images can boost your SEO. Consider including keywords in your images as well so Google knows exactly what your image refers to. Potential customers also want to look at your quality of work, so the more images you have on your website, the longer they will stay on it. Just be sure to not stuff your website with so many images that it slows it down, which could have the opposite impact.

Quality Blog Posts Can Help Generate New Leads

Your content marketing strategy is the nuts and bolts of roofing company SEO. Your general website content should provide consumers with everything they need to know about the services you offer. Creating quality blog posts can set your company apart from the competition, though. Write about common roof problems homeowners might have and solutions to go with them. Your blog posts should be informational and interesting to the point where consumers become confident in your knowledge and expertise.

Ensure Your Website Speed Is Always High

Nothing can make a potential customer leave your website like having a slow website. It’s critical to consistently test your website speed to ensure it is functioning properly. Sometimes images can slow it down, while other times plugin updates might be needed. Never assume your website is functioning optimally. When a consumer visits a slow website that doesn’t load in more than a few seconds, the chances of them returning to it are very low.

Include Valuable Hyperlinks To Boost Confidence

The use of hyperlinks throughout your website can boost your roofing company SEO as well. These hyperlinks must offer value to consumers, otherwise Google might think you are just stuffing them in your website to make it look good. Both internal and external hyperlinks are valuable to boost your authority and make your roofing company look like an expert in the industry. 

Work With An Experienced SEO Company To Strengthen Your Roofing Business

It takes a lot of time and effort to develop a comprehensive roofing digital marketing strategy. As a business owner, you might not have the time to dedicate to your SEO strategy with the other responsibilities you have. The good news is you can work with an experienced SEO company to boost your digital marketing efforts. You can take care of your customers as always, while not having to worry about the digital aspects of your business.

At iwebcontent, we can make digital marketing for your roofing business simple. We can evaluate your current SEO strategy and make tweaks to ensure you are maximizing the visibility of your business online. This often creates more leads for your business. And with a proper SEO strategy, those leads will keep coming in. Don’t hesitate to contact us to learn more about our services and to schedule a consultation with our team to see how we can help your roofing business achieve new heights.