Homeowners are always thinking about new renovation projects they want to complete. While they might DIY some projects, most of the time they will turn to experienced contractors for larger or more complex projects. The best home improvement websites will demonstrate a contractor’s expertise while also boosting the customer’s trust. Both of these are necessary to make your home improvement website stand out and potentially earn new clients. Here are some of the most effective tips to consider incorporating into your website.

What Goes Into An Effective Website Design?

There are plenty of website builders to help you create a basic website if you are inexperienced. In most cases, the best home improvement websites are created by digital marketing professionals, which we will dive into a little later. Your website design needs to be clean, easy on the eyes, scalable, responsive, and much more. You only have a few seconds to make an impression on potential customers or they will leave your website for a competitor. Make sure your website is instantly attractive as soon as a person clicks on it.

Make Sure Your Website Is Mobile-Friendly

One of the biggest mistakes home improvement websites make is not optimizing them for mobile viewing. More people than ever before view websites on their phones, tablets, or other devices rather than their desktop computers or laptops. If your website is difficult to read and follow on mobile devices, then chances are potential customers will move on and never return.

Create Useful Content For Your Blog

As far as the website content goes, your blog page is an essential component to focus on. When homeowners are thinking about home renovations, they will typically conduct online research themselves to learn more about the project. When they come across your website, you should ideally have a blog post or two about the project they are interested in. The goal of each blog post is to provide detailed information about particular products while highlighting your expertise at the end. The more information you can provide in detail, the more you will appear to be an expert in the eyes of consumers.

Boost Website Visibility With Search Engine Optimization

As you’re writing blog posts and any other content for your website, always keep search engine optimization (SEO) in mind. This means researching and using relevant keywords your customers use in search engines to find information about home renovations. You still need to write in a natural tone, but by incorporating keywords strategically, Google will give your website a higher ranking so it will appear higher in search results.

High-Quality Videos And Images Build Trust With Consumers

A good mix of videos and images is essential for home improvement websites. Before and after photos of projects can demonstrate your skills effectively. Just make sure to use the best quality photos you can get since they could be what potential customers base their decisions on. Avoid adding too many large files that could slow down your website, though.

Share Your Content On Social Media

Expand your brand even more by sharing your blog posts and other content on social media. This could give you access to a larger audience and even more credibility. Social media gives you an opportunity to pull back the curtain on your business and show more of a human side. Consumers like to do business with people they can trust, and social media provides the chance to show people the human side of your business.

Include Clear Calls To Action

One of the most common mistakes on home improvement websites is not having a clear call to action. Website visitors need to know what to do next after reading the content. If you want them to call you to schedule an appointment, then give them your number. Or if you want them to fill out a form online with their contact information, then make sure it is clearly visible. Don’t make the mistake of thinking customers will spend a lot of time searching for your contact information that isn’t right in front of them.

Keep Your Business Information Current

Speaking of contact information, always make sure your business information on your website and other places is current. Google needs this information to validate your legitimacy and it looks bad to customers if you have incorrect information displayed. Whether it’s on your website, your Google business listing, Yelp, or any other website, your information should be current and accurate at all times. Review it regularly to ensure there are no errors.

Work With Digital Marketing Experts To Leave No Stone Unturned

Developing home improvement websites as a business owner can be challenging. Digital marketing likely isn’t your area of expertise and it can take many hours to learn how to become an expert. Working with digital marketing experts offers the best of both worlds. You can have an effective website with all of the best features mentioned above, and you will barely have to lift a finger to achieve it. These experts will cover all bases to ensure you have the best digital presence possible.

Our digital marketing experts at iwebcontent can help create or improve your home improvement website. Once we learn about your business, we can create your website from scratch or modify it for full optimization. To learn more about our services and how we can help your business grow, contact us to schedule a quick consultation with our team.