There’s a common misconception that people believe newsletter marketing simply doesn’t work. While emails aren’t the primary form of communication people use nowadays, email marketing still has a big enough impact where it’s well worth the effort. The problem many business owners run into is they don’t plan enough when it comes to their newsletter marketing strategy, so it’s not as effective as they had hoped. We’ve discussed some of the top things to consider with your strategy to boost the chances of success and to help drive sales.

Know Your Goals For Every Newsletter Marketing Campaign

No matter what type of campaign you’re putting together, you have to have clear goals you can measure. Sometimes your goal might simply be to increase your newsletter list. Other times you might want to increase viewership on your blog or gain new followers on social media. Set specific goals you can measure each month. It’s easy to see how successful a newsletter marketing strategy is if you set a goal to increase your followers by 500 people since you can compare the number at the beginning and end of a month.

Build A Solid Email List

Having a solid list of people to send your newsletters to is a key component of any newsletter marketing strategy. And the good news is you can achieve it in many ways. You could put a sign-up form on different pages on your website and promote them on social media. Just be sure to put a disclaimer and a consent box for people to check so they know they will receive newsletters from you once they enter their information.

Be Consistent With Your Email Template

Once you have an established newsletter, it’s important to remain consistent so your readers always know what to expect. You want your emails to flow and be cohesive so they are easy to read and follow. If your readers have to spend more than a few seconds looking for the information they want, then chances are they will stop reading and delete the email.

Come Up With A Catchy And Attractive Subject Line

People get dozens, or even hundreds, of emails every day. A lot of those are junk emails that simply get deleted without even being opened. You don’t want your email newsletter to fall into that category. The subject line can make a big impact, so the catchier it is, the more likely it will be opened. The first step to any successful email newsletter is to have your audience click on it, and the subject line is a major factor in making it happen.

Make Your Newsletter Mobile-Compatible

You never know how your audience will view your email newsletter, so it’s best to ensure it’s compatible for viewing on any device. If it’s not mobile compatible, but a person tries to read it on their mobile device, they are likely to delete the email and won’t save it for later when they get to their computer. You have one chance to make it perfect so your audience will read it, and you don’t want the format to be the reason why they don’t.

Send Your Newsletter When Your Audience Is Online

This is where we get into the nitty-gritty of a newsletter marketing strategy. While it’s tempting to send your newsletter when it’s most convenient for you, it’s best to send it when you know your target audience is online. This time can vary based on the demographic of your audience and other factors, but the best times are usually during the week between 7 am-3 pm. Most people are online during these times, so your email newsletter won’t get lost in the shuffle as easily as it would if you sent it over the weekend or in the evening. Of course, experimenting is key with this strategy until you find the perfect time that gets the most clicks.

Engaging Content Attracts Customers

Your newsletter marketing won’t go well if you don’t have engaging content that provides value to your readers. This comes with understanding your audience and solving problems they didn’t realize they had. Or simply providing them with valuable information they can use in their daily lives. You’ll boost your brand significantly if you can provide content people can use.

Don’t Forget A Clear Call-To-Action

With all of the hard work you do putting together an email newsletter, you can’t forget to include a clear call-to-action. Even if the goal is to increase followers or boost engagement on social media, you don’t want to miss out on an opportunity to make a sale. Customers need help knowing what to do next, so always put a clear “sign-up” button or any other type of button you need based on your newsletter marketing goals for that particular month.

Identify Areas To Improve And Adjust Accordingly

As with anything you do in business, it’s always important to identify your strengths and weaknesses. You can build on your strengths easily, but it’s even more important to improve your weaknesses. When you’re willing to adjust your strategies based on these discoveries, you’ll position yourself to be more engaging with your audience and you’ll boost your brand at the same time.

Newsletter marketing can be tricky when you have other things on your plate as a business owner. When you work with us at iwebcontent, we will help you develop an effective newsletter that converts and helps you reach your goals. It starts with a free consultation to learn more about your business, so contact us today to get started.