When you’re thinking about marketing strategies for your business, videos should be a part of it in some form or fashion. What makes video marketing so valuable is consumers crave engaging short pieces of content for entertainment or education. It’s also one of the best tools for improving your conversion rates since customers can visualize how your product will solve their problems. If you’re on the fence about whether to incorporate video marketing in your overall strategy, we have plenty of benefits to consider.

Help Customers Make Purchasing Decisions

Customers look for reasons to purchase a product. However, they don’t like to feel like they are reading content from a salesman. Sometimes video marketing can help bring your product to life by showing consumers how it solves common problems they might have. Simply reading content with still images can be effective, but watching a video usually increases the chances they will buy the product. 

Just be sure to incorporate a mixture of videos into your marketing strategy. Explaining how a product works is always valuable. But customers also want to learn about your company. Provide some behind-the-scenes glimpses into your processes, values, employees, and more. When they are confident and supportive of your company as a whole, they will be more open to purchasing your products or services.

Google Likes Videos

Videos can boost your SEO marketing as well. When people watch one of your videos on social media or anywhere else, they are more likely to visit your website than if they just read an article. Those clicks directing them to your website are what Google likes and ranks highly. And when Google likes your website, they will put it higher on the search engine results page, which leads to more visibility and visitors. Google’s algorithm is constantly evolving, but videos usually rank highly and are a valuable component of SEO marketing.

Keep Visitors On Your Website Longer

The longer you can keep people on your website, the higher the chances are of them purchasing something. If you have attractive and engaging videos on your website, people are more likely to watch them and stay there longer. And even if a consumer is in a rush and can’t purchase a product right away, a video is much more impactful than reading content. As a result, you’ll increase the chances of them returning to your website at a later time to complete their transaction.

Videos Tend To Get Shared More Than Other Content

Whether you’re looking to expand your brand, promote a particular product, or anything else, having your content shared is ideal. When you have social media profiles, post your videos on the appropriate pages for maximum engagement. It’s a great social media marketing strategy since people are more likely to share content on social media. And when people appreciate your videos, they will want their friends to see them as well. Just be sure your videos relate to your audience to increase the share-ability factor.

Earn More Backlinks To Improve Your SEO

Earning backlinks is an important part of SEO marketing. You have to create engaging and valuable content for other websites to link back to your page. Doing so can boost your SEO efforts significantly so your website ranks high in the search engine results.

Boost Your Social Media And Email Marketing Campaigns

There isn’t a perfect social media marketing strategy that will work forever. However, including videos in your overall strategy is a great way to increase engagement, shares, and followers. Be strategic about the type of content in your videos. The length is important as well. When consumers are on social media, they typically don’t want to watch videos more than about a minute long. So be precise and to the point with every video and they will be more impactful.

Embedding a video into an email is a great way to boost any email marketing campaign. Include a link to your website so consumers land directly on the page containing the video. It might seem that email marketing is not as effective as it was in the past, but the truth is an eye-catching email is incredibly valuable. Video content in your emails can boost the value significantly. 

Videos Are More Impactful Than Text

While it’s important to have a mix of text, images, and videos on all platforms, videos are simply more impactful than any text. People would rather watch a video for a minute instead of taking five minutes to read a blog post, in general. You still need those blog posts, but they can’t be a substitute for quality video content. Videos directly impact conversions and whether a consumer shares your content, which both boost your overall marketing strategy.

Marketing strategies can be a little overwhelming. Sometimes you’ll see immediate results with a particular campaign. Other times the results might not appear for several weeks. Putting together an effective video marketing plan takes some time and effort. Our marketing team at iwebcontent can help you develop video content that converts. No matter what your business goals are now or in the future, chances are videos will play an impactful role in helping you reach them. When you’re ready to get started with your video marketing efforts, contact us and we will team up with you every step of the way.