Law firms today tend to take an old-school approach to marketing. Billboards, radio ads, newspaper ads, and other similar types of advertising can still be effective. However, digital marketing has become prominent and law firms that adjust may have a better chance of increasing their number of clients. It starts and ends with content marketing and we’ve put together this guide to help you understand how to approach it.

Set Your Goals As A Law Firm

When it comes to law firm marketing, you need to set specific goals to reach. Some of those goals can include increasing website visitors, scheduling more consultations, boosting your social media engagement, and more. These metrics might not lead to an immediate increase in clients, but they can still be valuable. One of the benefits of content marketing is keeping your law firm in the minds of people who may need your services. So the more eyes you can have on your website and content, the better the chances are that they’ll remember you when needed.

Create Content Your Audience Wants To Read About

The content you create for your website should revolve around topics your potential clients care about. If you have a personal injury law firm, topics may include what defines personal injury or what types of evidence strengthen your case. The best legal content writers will make a list of questions that people frequently ask about their legal field. Once you have a solid list, you can create content to answer those questions and publish them on your website. 

Search Engine Optimization Should Be A Top Priority

You can take your content marketing efforts to the next level by incorporating search engine optimization (SEO) into your content creation. This involves using relevant keywords your potential clients use when performing Google searches. If your law firm specializes in a certain area, then using the correct keywords shouldn’t be complicated. For example, for a family divorce law firm, people tend to search for terms like child custody. Use relevant keywords in your content and your law firm website will show up higher in Google search results.

Build Your Knowledge Base With Blog Posts

Blog posts are invaluable for law firm websites. These posts can remain on a website for months or years as long as they are relevant. The idea of blog posts is not to provide legal advice or cite laws that could eventually change. Instead, give potential clients information about the type of law you practice. Think of your blog page as a glorified FAQ page where clients can learn about the specific legalities of the situation they are in. The more knowledge you can provide, the more your law firm will be seen as a valuable resource for them.

Keep Your Website Simple While Highlighting Your Expertise

It’s easy to clutter websites with an abundance of information. However, some of the most effective content marketing strategies involve simple website designs with the right amount of text. Most people don’t understand legal terms and don’t have an interest in researching them. They just want a lawyer who can help with their situation. So it’s best to use terms the average person can understand on your website. You could use legal terms to highlight your expertise, but be sure to explain them briefly so your potential clients can understand them.

Show The Human Side Of Your Law Firm

People are often intimidated by law firms and lawyers to the point where they don’t want to reach out to them. You can break some barriers by showing the human side of your law firm. Talk about the backgrounds of your lawyers and staff so clients know the faces behind the people who are helping them with their cases. These connections can be invaluable since they build trust and you can develop better client relationships as a result.

Post On Social Media So People Know Who You Are

Law firms often have social media accounts, but don’t use them enough. You might not get clients directly from content marketing through social media. However, when you post regularly, potential clients will remember your name when they need legal services. People don’t need a lawyer every day, but when they do, they will know who to call.

Lean On Content Marketing Experts

Content marketing can be time-consuming, but it’s necessary to grow your practice. Leaning on legal content writers can provide a great return on investment since you don’t have to pull away your staff to handle it. Digital marketing agencies have expertise in working with law firms, so they can help you develop a comprehensive content marketing strategy. Over time, this strategy could pay dividends as you steadily increase your client base.

Our team at iwebcontent can help your law firm grow. From developing websites from scratch to creating content and anything in between, our expertise is digital marketing. We understand law firms don’t have the time to dedicate to content marketing. So when we have our initial consultation with you, we will learn about your practice and goals and create effective strategies for you. Then you can get back to business as usual while our team works to enhance your digital presence. If you’re interested in learning more, contact us today to schedule a consultation with our team.