With Shopify, one of the most popular ecommerce platforms on the web, your own online store is within reach. No matter how big or small your company is, Shopify has a variety of plans to support your business, whether you’re selling around the corner or around the world. While the site’s own help center will […]
One of the most exciting ways to use your small business website is to get your products and services into the hands of your customers quickly and easily. Today’s eCommerce solutions make that possible. The most well-known players are Shopify and WooCommerce, so it’s only natural you’re probably wondering which one is the best choice […]
If your keyword research methods haven’t kept up with search engine algorithm changes, which includes the shift in emphasis from search to searcher, you may be missing out on the potential ROI for critical keywords in your industry. Keyword research has undergone a major overhaul since the early days of the Internet. The golden days […]
You may have heard about free eBooks as part of a content marketing strategy and wondered whether it should be added to your marketing mix. This kind of lead magnet, while requiring some investment on your part, provides several important lead generation benefits that make it worth your time and money.  eBooks Are Important for […]
As an eCommerce business, you don’t always have control over how and where you first connect with your customers. Optimized product descriptions make a good first impression on those visitors who arrive on your website through a search engine query. It’s like making sure the guests who show up at your side door are as […]
Some folks think web content is one of the easiest parts of running their business. After all, just write something and get it up online, right? Wrong. In fact, web copy is more than just words on the screen, it’s actually content marketing, and content marketing delivers three times more bang for your buck than […]
Facebook ads may seem like an unlikely place for B2B advertising. But, depending on your products or services, Facebook may be just the place to engage with other businesses related to yours with the goal of generating leads. LinkedIn and Google may be the biggest names in the B2B business, but Facebook’s unique tools allow […]
You’ve probably heard many times how important it is to have a digital marketing strategy. And that’s true; but without good content, it’s…empty. Like a diet of candy and soda without the vitamins and minerals from fruits and vegetables to back it up. There aren’t enough building blocks there to encourage strong growth and healthy […]
If having a good physique is important to you, you work out regularly with a mix of activities like weight lifting, running, biking, and yoga. Afterward, you look good, you feel good, and you know your appearance attracts attention. Inbound marketing is a similar kind of phenomena. What is Inbound Marketing? Inbound marketing is the […]
Google Analytics is a tool that collects and analyzes data from your website that you can use for evidence-based problem-solving. Like tasting a recipe during the cooking process and then deciding it needs more seasoning, Google Analytics lets you get a flavor for how your website is performing and where it might be missing an […]