By now almost everyone knows that little lowercase “ f “ in a blue or white box means “Hey, check us out on Facebook!” What you may not know is that a Facebook Page for business has a unique set of qualities designed specifically for commerce. Still intended to connect, inform and engage socially, it […]
Setting up shop online is the sweet spot retailers large and small hope will move them from locally liked to globally adored. But to be fabulous you first have to be found. To borrow a 1940s Ella Fitzgerald tune, you ain’t got a thing if you ain’t got that Bing. Ecommerce marketers inevitably come to […]
It’s time to put your entire inventory on your website. Where do you begin? Don’t you wish you could just scan the manufacturer’s spec sheet and call it a day? Unfortunately, that won’t work. Each item is now a representation of your business and as such needs to reflect the care with which you handle […]
Moving From Web Design To Experience Design The age-old pressure of “keeping up with the Joneses” extends to websites, too. Does yours look as modern, rustic, romantic, hip, slick and cool as your competitor’s? Does a little animated figure follow the customer along the shopping site offering to hang selections up in a little virtual […]
“Okay, Google, explain voice search.” Google voice search lets users- without typing–speak naturally to retrieve information and execute commands from their phone or computer.” Okay, a little “run-on” but I’ll take it. There’s virtually no reason to ever say, “I don’t know.” With the advent of voice search, you do! Virtual Assistants: Your Wish is […]
The other day some friends were raving over their Okay Google search home device. “Okay Google, give me dinner music.” They were quick to tell me how easy it was to check movie trivia, get store hours, find recipes and call relatives. “We can’t live without it.” The Vocal Majority: More Queries for Siri […]
SEO content goes a long way toward getting customers to your site. Once they arrive, you need to promote your fine points and persuade them to act. Let’s get into the customer’s head for a minute–say you, the customer, are badly in need of a plumber because your hot water heater is making strange hissing […]
Building the Arc from Search to Site Even the best content can’t start selling until someone “sets foot” on the site. You need something more than site content; you need SEO content. Search and content are inextricably linked in a cause and effect equation. One strategy knows how to work algorithms to obtain traffic. The […]
I used to think every magazine story I read and every news segment I watched was the product of full-time, in-house creative geniuses. Not so. Come to find out there were press release writers feeding all kinds of ideas in the hope of securing some “free” publicity for their clients. To this day, editorial coverage remains […]
For Immediate Release are three very powerful words. A well-crafted press release can still generate the kind of editorial endorsement no amount of paid advertising can buy. But there’s an art to creating one. A proper press release contains legitimate news and announcements parcelled out by a company or agency to a select group of […]