Recently, a friend and I were trying to recall a nightclub we frequented back in the day. I grabbed my phone and asked Siri to find “1980s Dallas nightclubs.” Instantly I had the name. In Google, I clicked on “Images” and there it was, just as I remembered the place. Tapping one of the photos […]
Southwest Airlines is running way ahead of schedule when it comes to innovative use of content marketing. While experts in the field of marketing are just now consulting their crystal balls for future trends, the smart airline has already been capitalizing on the top three: storytelling, expanded content marketing budgets and video. Prediction 1: Companies […]
It’s impossible to walk down the street or sit in a coffee shop and see people doing anything but looking at their phones. They’re not all checking email, either. In offices, too, employees watch YouTube, check their Facebook feed or peek at a Pinterest board. We live in social times. We may not notice the […]
On a scale of 1 to 10, how comfortable are you using social media to create buzz around your brand? Put another way, do you twitch at the thought of tweeting? Is your idea of a social network limited to your PTA and HOA? Maybe you’re further along the continuum, pinning, posting and blogging away, […]
How many times have you heard the expression “communication is key” in getting to know your customers and letting them get to know you? How else would they be expected to keep up and marvel at all the many benefits associated with your products and services? Old Days, Old Ways In the past, that communication […]
What is Pay Per Click? Up until now, your Digital Marketing Plan has been evolving along with the needs of your online business. What to do next can be as confusing as a fork in the road without signposts. There are so many specialized areas of expertise all attempting to lead a targeted audience to […]
“It takes many good deeds to build a good reputation, and only one bad one to lose it” Benjamin Franklin No truer words were ever spoken. History records the tragedies of men and women who have suffered the slings and arrows of outrageous fortune. Too often well-intentioned, innocent, ordinary people found themselves the victim of […]
From Seinfeld to Sensational Copywriting You may never need an Urban Sombrero but if you did, chances are you’d remember seeing one in the J. Peterman catalog featured in a 1996 episode of Seinfeld. The fictitious fashion accessory paired the sweeping crown of a traditional sombrero with the refined brown felt of a fancy […]
The Oxford English dictionary defines the word traction as “the extent to which a product, idea, company, etc. gains popularity or acceptance and takes hold.” A quick check of another source offers this definition: “the state of being drawn or pulled.” That’s exactly what we want for your company’s website—real pull and serious staying power, […]