Is Industry-Specific Marketing Right For Your Company?
Jack of all trades, master of none. That doesn’t sound very desirable, does it? You wouldn’t want a surgeon like that. A “Renaissance Man” may be the perfect dinner companion, but there’s something to be said for specialties and expertise. Which leads me to the topic of industry-specific verticals when considering a digital marketing strategy. […]
The Five Ts to a More Download-able Business eBook
Who among us doesn’t have a book in them? How often have you said, “I should write a book”? We’re not talking about the Great American Novel. We’re talking about a short, custom ebook written specifically to attract interest in your business and generate new leads. Many people think of ebooks as novels downloaded on […]
New Words for the New Year
Every quarter, the Oxford English Dictionary officially welcomes a new list of words and phrases into the English language. From the obvious to the obscure, every utterance is captured and considered for inclusion in the venerated dictionary. Before I review a few of the 2018 first-quarter winners, a word about how these lexical lucky-ones originate. […]
Making a Case for Case Studies
The impressive case study may sometimes seem complicated, mysterious and daunting but it can actually be accomplished in 4 easy steps. In the case of our Industry Pages Case Study we simply: Identified a challenge we were having in our business Came up with a solution Analyzed the results of our success Designed an attractive, succinct, […]
What is a NAP (and why does Google’s behavior depend on it?)
NAP is digital marketing’s acronym for a triad of basic information: Name – Address – Phone. Your NAP is used by search engines to verify you have a legitimate, permanent, established place of business and answerable phone. When it comes to conveying a serious, stable intent to conduct commerce, NAP is one of the primary […]
Target Practice: Learning to Identify Your Facebook Ad Audience
We all have a target on our back. A quick scan of my recent emails made me realize mine says “early sixties, single, homeowner, devout Mac and iphone user.” I had offers for walk-in tubs, safety flashlights, night driving glasses, heating pads and key organizers. I also had news about medicare advisors, burial insurance, massage […]
Pillar Pages are Killer Pages and Other New SEO Tactics
Are you as proud of your website as you are of your kids, your car or your company? Has keeping up with digital marketing trends and techniques been keeping you up at night? Or were you perfectly happy to launch it and leave it for the past several years? Here’s a test. How do you […]
Obsolete SEO Strategies Harming Your Content Marketing
Cream rises to the top. That’s one of the reasons Google worked the Panda update into their core algorithm–to identify the best of the best in every search category. What followed was a period of readjustment, whereby content marketing standards were raised and scrutiny was applied. Many websites fell by the wayside: they just didn’t […]
Video Marketing: 7 Ways to Customer Retention
Winning over new customers is important, but so is keeping them. After you bring them into the fold, how can you make them family? Video marketing for business opens up an exciting world of possibilities for connecting with present and future customers. It’s an easy way to introduce the players, plans and philosophy behind a […]