In the age of digital marketing, it is more important than ever to know your target audience before you even start any type of marketing efforts. You may think it’s as simple as including a broad term such as “millennials” but this will virtually get you nowhere in the online world. You may be afraid […]
With Internet marketing exploding in the past decade, driving traffic to your website has become a complex, tactical undertaking. Even if you have the best content writers on the web, they are useless if you don’t have a solid content marketing plan. In fact, many businesses these days are hiring SEO content services to stay […]
One of the most painstaking tasks new entrepreneurs and business owners undertake in the branding process is creating the right company description. Your company’s description page is essentially an advertisement for your company. If you are a website designer or are responsible for content writing, you should already be familiar with online marketing strategies. Striking […]
Now that the champagne and vacation days have worn off, it’s time to get back to work. If you want to stay ahead in today’s digital market, you must be aware of emerging SEO trends. As an SEO writer, you can incorporate strategies and ensure you are providing your clients with creative, reliable business advice. […]
I adopted a senior cat and I can never get her to come to me. “Here kitty, kitty.” Oh sure. “Psssp, psssp, psssp,” or whatever that cat sound is. Yawn. Pop the food can. Rap the bowl on the counter. Nothing. But rattle the treat bag, and here comes old lazy bones out from under […]
Congratulations. You’re in business. There’s more than enough demand for what you supply. People like you, they really do. They like your personality, your philosophy and they love your products. So, what now? Time to push your cart into the digital marketplace, that mysterious world inside your computer where much of today’s business takes place. […]
I like to cut my own hair. Some people think I do a good job. Others think I’m nuts. I do it because, well, I’m not really sure. Maybe to be provocative. Probably to save money. Could be I like the illusion of control. In any event, after a few months of fun with scissors, […]
Jack of all trades, master of none. That doesn’t sound very desirable, does it? You wouldn’t want a surgeon like that. A “Renaissance Man” may be the perfect dinner companion, but there’s something to be said for specialties and expertise. Which leads me to the topic of industry-specific verticals when considering a digital marketing strategy. […]
Every quarter, the Oxford English Dictionary officially welcomes a new list of words and phrases into the English language. From the obvious to the obscure, every utterance is captured and considered for inclusion in the venerated dictionary. Before I review a few of the 2018 first-quarter winners, a word about how these lexical lucky-ones originate. […]
NAP is digital marketing’s acronym for a triad of basic information: Name – Address – Phone. Your NAP is used by search engines to verify you have a legitimate, permanent, established place of business and answerable phone. When it comes to conveying a serious, stable intent to conduct commerce, NAP is one of the primary […]