Billions of people are active on social media every day. As a business owner, it’s essential to have some type of presence on social media. The hard part about social media marketing is knowing which platform to advertise on, engage with consumers on, and more. There isn’t a perfect social media solution across the board. […]
Highlighting your brand on social media is a no-brainer. The problem is too many business owners use social media ineffectively and wonder why they aren’t boosting their brand or increasing conversions. The best companies spend a lot of time and effort fine-tuning their social media marketing strategies. It starts with knowing your audience and ends […]
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No matter what industry your company is involved in, challenges will arise when it comes to marketing. This is especially true with social media marketing. While it’s essential to have a social media account or two, being aware of some of the main challenges can help you be prepared with solutions. Here are some of […]
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Small business owners are always looking for ways to make their companies known. You can have the best products and services in the world, but no one will buy them if they don’t know about them. That’s where social media marketing enters the picture as an effective strategy to help increase the visibility of your […]
Law firms often don’t have a strong social media presence because they don’t believe they can get clients from any given platform. But the truth is more people than ever before are willing to find a lawyer on social media, and many people start there before looking anywhere else. So if your current law firm […]
Anyone who has a social media account has likely seen a meme or two. You might not even realize it as you’re scrolling through your feed, but people usually stop to read a meme when they see one. So as a business owner, do you see an opportunity to incorporate memes into your social media […]
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Nowadays every business needs to have at least one active social media account. The main challenge is developing a social media marketing plan that actually works. Too many companies make the mistake of thinking they have to earn thousands of followers overnight. The reality is building a social media following takes time and effort. But […]