For those who work in the marketing department of your company, especially in digital marketing, being aware of technological trends, and how they are going to impact the future, is vital to being sure your company remains relevant. You are going to need more than just excellent content writing and a site content writer who can […]
Budgeting for a content marketing program takes a lot of time and thought, not to mention moolah. How much for design? How much for writing? How much for social media expertise? And sometimes the item that gets pushed down farthest on the list of priorities is a website video. It can seem like a luxury […]
Winning over new customers is important, but so is keeping them. After you bring them into the fold, how can you make them family? Video marketing for business opens up an exciting world of possibilities for connecting with present and future customers. It’s an easy way to introduce the players, plans and philosophy behind a […]
I get a lot of my news online. During all the recent hurricane and earthquake coverage, I read my chosen article with interest until I came to a video, which I immediately clicked on. In many cases, I became so interested and informed I never returned to the text. Videos are that powerful. We want […]
Have you ever taken the kids to grandma’s house and heard them complain there’s nothing to do there…it’s boring? Imagine a visitor coming to your website and feeling the same way. Site content writers spend a whole lot of time determining what appeals to a particular target audience and how to increase their involvement. Much […]
Southwest Airlines is running way ahead of schedule when it comes to innovative use of content marketing. While experts in the field of marketing are just now consulting their crystal balls for future trends, the smart airline has already been capitalizing on the top three: storytelling, expanded content marketing budgets and video.   Prediction 1:  Companies […]
