How to Create a Call to Action That Converts
Did you know the success of your blog posts and website content may hinge on your call to action? The truth is Internet users want you to tell them what they should do next now that they have the information they need. Knowing how to create a strong call to action can help you encourage your readers to fill out a form, subscribe to your newsletter or give you a call. Experienced content marketers from a full service content marketing company can help you create a call to action that converts readers into customers.
Use Strong, Actionable Verbs
While you don’t want to be forceful and turn people off, you do want to exude confidence as you create your calls to action. In order to achieve this, you need to make sure you are using strong, actionable verbs that demand the attention of your readers. Get straight to the point and don’t be afraid to tell your readers exactly what you think they should do next.
Evoke Emotions
As you work on creating effective calls to action that are more likely to convert readers into customers, it’s important to make sure you find ways to elicit emotion among your readers. You need to make that personal connection so readers feel more confident in your ability to help them, as well as feel like you care about them. It will promote a sense of camaraderie between you and your target audience so they trust you when they need the products and services you offer.
Relate to the Content
If readers get to the end of your content and they don’t find the call to action relevant to what they just read, they aren’t likely to click the link and continue on. In fact, they are probably going to leave your website, never to return. Make sure every call to action is different and reflects the purpose of the content to which it is attached. Your call to action should create a fluid transition from one page of your content to another to help encourage people to stay on your website longer, which also increases the chances of converting them into customers.
Give Them a Reason
Even though Internet users want to be told what they should do next, it’s critical to make sure they know why. While some people may blindly follow what you tell them, others need to be convinced. Tell your readers exactly why they need to do what you ask, such as what benefit they can receive if they choose to contact you or what they will learn more about when they download the eBook. It’s important to make sure they know why they should think about clicking that button and interacting with your website in another way.
Get to the Point
Today’s Internet users have a relatively short attention span. They may not even read an entire page of content but would rather scan through it to obtain the information they are looking for. For this reason, an effective call to action has to get straight to the point and should always be located at the bottom of your content. The faster you let people know what you need them to do, the more likely they are to follow through on it. If your calls to action meander, no one will read to the end.
Make It Attractive
After you write the text for your call to action, experienced content marketers know how to create a call to action button that stands out and encourages individuals to click on it. In fact, if your button stands out from the rest of the page and contains enticing text, some visitors may even click on it without reading the rest of the content.
Do you know how to create a call to action that gets the results you’re looking for? Experienced content marketers understand the importance of this seemingly small piece of information attached to the bottom of a blog or webpage. The call to action button lets your readers know what you expect them to do next and encourages them to interact with you further.
If you’re looking for a full service content marketing company to help you create effective calls to action, contact us. We can help you create content that entices visitors to convert into sales.
