When visitors come to your website, they will look for certain pages that tell them you are a legitimate business they can trust to meet their needs. One of those pages is the “About Us” page. However, this page needs to be more than a simple statement of who you are and what your business […]
The blog has become an important component for many business websites. Through published content, companies attempt to establish themselves as experts in their industries. When these businesses hire a content writing service for their web content writing, the legalities can often be an afterthought, if you think of it at all. However, the content for […]
Your inbound marketing strategy should reach out to your target audience in a way that puts them in control of the information they receive. One of the most cost-effective ways to do this is to allow your customers to sign up for a company newsletter. Whether you hire a content writing service or someone within […]
Your content marketing plan must use a variety of tools that make each piece more effective at reaching your target audience and inspiring them to respond in the way you want. One of the most important aspects of many of your content pieces is the call to action. Your content writer should include one at […]
In the past, Google rankings didn’t really consider the depth of an article when ranking it. Because more people are looking for in-depth information when they search the Internet, Google has launched an “in-depth” algorithm that brings this type of web content writing to the surface. This new algorithm is an attempt by Google to […]
When a business makes the move to serving its target audience online, they must find a way to bring people to their website. Many companies use fresh content created by a content writing service in an attempt to rank well on the search engines. While this is a great way to bring in traffic, it […]