The Content Marketing Race: How to Keep It Fresh and Relevant
Content marketing has become a necessary element for many businesses that want to effectively reach their target audience and stand out in the crowd. However, it’s essential to offer unique website content to increase the chances your readers will want to share your content with their friends, family and co-workers, further expanding your reach. You want to have the most popular content in your industry, helping you attract more customers and increase your sales. The following web content ideas will help you keep up with the fast-paced content marketing race.
Give a Tutorial
If you offer products your customers may have difficulty using, creating tutorials can be a great way to capture attention and gain customer loyalty. When individuals are having trouble using your products, you would expect them to turn to you immediately for help. However, many people turn to the Internet for answers first to avoid the wait times they expect from contacting a company directly. If you already have that information readily available, they are more likely to turn to you next time they need assistance.
Create an eBook
As you create new content, you may find a grouping of your blog posts address a similar topic and could be combined into a much longer piece. Taking existing blog posts on a specific topic and transforming them into an eBook gives you another method of reaching your target audience. Whether individuals read the separate posts already or they are looking for information on the topic for the first time, an eBook can be a valuable resource.
Interview an Industry Expert
You want your customers to see you as an expert in the field, but this doesn’t mean you shouldn’t give recognition to other experts in the same industry. Consider reaching out to a well-known individual in your industry and conduct an interview. Turn this information into a blog post, newsletter article or press release. Readers are more likely to share your content if they connect it with someone who is considered a leader in the field.
Create an Infographic
The attention span of Internet users seems to have shrunk, leaving you to wonder how to best get your ideas across to readers. Today, images and videos are much more effective than long blocks of text. One of the best web content ideas to use is to create an infographic with data and other relevant information. This will create a quick snapshot your readers can browse through and learn something new without having to spend a lot of time reading.
Expand Numbered Posts
Some blog posts are a numbered list of items you touch on briefly to provide an overview of a specific topic. If you have one or several of these posts in your list, especially if they are older, you can repurpose this content and expand upon each point. In fact, each point can be its own blog post, allowing you to provide more in-depth information to your readers.
Create a Resource List
Because more people are turning to the Internet to educate themselves on products and services, you can benefit by creating a resource list to make research easier. When individuals search for information on products or services online, they aren’t looking for a business in particular. However, if you compile a reliable resource list, they are likely to look to you as an expert, increasing the chances they will use your company when they are ready to buy.
Use All Platforms
Content marketing isn’t effective if you choose one platform and stick with is. Instead, it’s best to spread your content out over multiple platforms. For instance, when you create a new blog post, make sure you talk about it on social media. Your weekly or monthly newsletters can also highlight your most popular content. The more you share your content, the more likely others will be to see it and share it too.
A good content marketing strategy is essential if you want to succeed in business today. Therefore, it’s important to keep your mind open to new web content ideas. Being able to create unique website content will give you the advantage over your competitors. Without this competitive edge, you may not reach your entire target market and won’t realize the increase in sales you’re looking for.
If you need help keeping up with the demands of your content marketing, contact us. We can help you come up with new web content ideas to encourage your readers to share your content.
