The Psychology of Writing Headlines That Attract Readers
What’s the first thing you notice when you visit a website or search for information online? If you’re like most people, the headline is what draws you in and makes you want to read what the article has to say. Starting a blog can be one of the best things you do for your business, but if you don’t spend time carefully writing headlines for your posts, you could find it doesn’t produce the results you’re looking for. A professional blog writing service can help you with this important task.
Ask a Question
Much of the content writing for websites is designed to answer questions your readers may have. This is why a question can be one of the best ways to start a blog post. Curiosity is a natural human reaction. When the first thing an individual sees on the page is a question posted in bold lettering, they will want to know what the answer is, especially if they entered something related to the question into the search engine.
Consider a Negative Approach
While many businesses find starting a blog on a positive note, such as a list of the best or greatest items, is an effective way of attracting an audience, a negative approach isn’t bad either. For instance, if you are writing a blog on why your customers should consider hiring a lawn mowing service, you could draw readers in by saying you will help them avoid serious landscaping mistakes homeowners often make. The premise is negative, but it attracts their attention and makes them feel like your blog post can help them do better.
“How to” Posts
Consumers don’t always know how to do certain tasks, which is why they have likely turned to the Internet to find the answers. When writing headlines, you can tell your readers what you will demonstrate for them in your posts. A professional blog writing service can create an effective “how to” post that instructs your readers how to use your products or what they can expect from your services. The Internet is overall an instructional platform, which is why these posts often receive so much traction.
Numbers
Another useful element in writing headlines is to use numbers. Consumers like a level of predictability in the content they will read. When you present them with a list of a specified number of points, they will know exactly what they can expect before they start reading. They may be less likely to read a post if it appears long and they don’t have any clues to when it will end. However, if you present the same post as a list of the five top ways to do a task, they are more likely to at least scan through it, knowing they will find five answers.
Be Specific
Another element of predictability you can include in your headlines is to be specific about the topic of your post. Starting a blog post in vague terms won’t help your readers decide if they want to continue reading. However, if your title clearly states what the topic of the post is and the introductory paragraph provides a clear visual of the rest of the content, you increase the chances more people will read through your post to the end, improving the chances of generating a conversion.
Make It Personal
Even though you can’t directly address individual readers in your blog posts, your headlines can still have a personal touch that will reach out and pull in your audience. One way to accomplish this is by indicating you are letting visitors in on the secrets to your success or how successful people have accomplished certain exploits. Giving them insight into your life will help you appeal to them on a personal level you can’t achieve any other way.
A professional blog writing service can help you create more effective headlines to help you draw in readers. Starting a blog is an important element in marketing many businesses today. If you don’t know how to draw in visitors, you may have a more difficult time succeeding online. For this reason, you need to pay close attention to your content writing for websites, giving you the best chance of a successful outcome.
If you’re looking for help writing headlines for your blog posts, contact us. Our experienced team of writers can help you with all aspects of your blog so you can attract more visitors and generate more sales.
