Facebook is no longer only a way to keep up with your family and friends. Today, it has become a place where businesses can reach out to their customers and interact on a more personal level. Unfortunately, there are still many businesses that aren’t taking advantage of the benefits of interacting with their clients through social media. While many businesses understand the importance of quality web content writing for the success of their business, it is time to realize the importance of using Facebook as a method of lead generation and interaction with your customers.

1. Improve Your Customer Relationships

Customers today are looking for a more personal experience when they shop online. They don’t want to be a faceless person that makes companies see dollar signs. When you start a Facebook page for your business, you can encourage your customers to follow you and then utilize the social media site to improve your level of customer service. You will be able to address all your customers’ concerns quickly and efficiently where others can benefit from your answers. Many businesses also use Facebook to promote special sales and offer incentives to their followers.

2. Drive More Traffic

When individuals encounter your business through Facebook, they are more likely to become attracted to your business and click through to your website. For instance, when you post to your blog or change the web content on your site, post a link to Facebook encouraging your followers to check out your new blog post on your site. This will increase the amount of traffic to your website. If you share useful information, your followers may even share your post with all their friends, driving even more traffic to your website.

3. A Greater Reach

As a business, one of your primary goals is to build a strong customer base. In the past, this meant reaching out to the largest possible audience in the hopes of drawing a significant number of potential customers. Today, this form of mass marketing is no longer necessary. With the help of social media sites like Facebook, you can greatly expand your reach to a targeted audience. Individuals who are interested in the products or services you provide will find you and follow you. They can also share your information with their followers, naturally expanding your reach without any additional effort.

4. Express Yourself

Facebook gives you a personality that can endear you to your audience. Just like your audience wants to be able to connect with you on a personal level, they want to know who you are and what you stand for. The content writing on your site should reflect this, but posting on a social media website can be even more effective at developing customer relationships. On your Facebook page, you can post pictures, videos and more to develop your online persona and help your customers understand you and your business.

5. Establish Yourself as an Expert

One of the most important things you can do with your online presence is establish yourself as an expert in your field. Creating a blog with effective content writing is only one aspect of showing your expertise. Your web content, as well as your Facebook content, must also reflect this proficiency. Linking to your new pieces is essential to make sure your followers see it, but there is more you can do. Creating unique posts gives your readers the information they desire and can even entertain them along the way. When you provide your audience with the information they seek, they will begin to see you as an expert in your field and are more likely to turn to you when they need what you offer.

6. Further Your Branding

Branding is an essential aspect of business to ensure you are recognized for who you are and what you offer. You put a lot of effort, time and money into creating a logo, a slogan and everything else associated with your branding. When you use Facebook as part of your business marketing strategy, you can further the use of your branding and make it even more effective. Facebook allows you to fully customize your page so you can use your business’s colors, logo, slogan and more to make the transition between your social media and your webpage more fluid.

7. Generate More Relevant Leads

Lead generation is a critical aspect of business today. It is also an important aspect of inbound marketing where customers come to the business instead of the business reaching out to the customer. Interested individuals are more likely to find your Facebook page when they search relevant terms. This means that the people who are visiting your social media pages are a highly targeted audience that is more likely to convert into sales.

8. Promote Your Business

Creating a business page and posting to it are completely free. Many businesses have limited budgets when it comes to what they can spend on marketing. Using free methods of advertisement are a great way to make the most of a limited marketing budget. You can post upcoming sales, promotions and other events right to your Facebook page to gain the exposure you desire. Because the people who like your page are already interested in your business, you are reaching a targeted audience that wants the information.

9. Increase Search Engine Rankings

Most businesses aren’t aware that Facebook business pages are actually ranked with the search engines. Therefore, it is important to utilize the same content writing skills that you use to create your web content to write your posts for Facebook. Make sure you use the same keywords as your website and post updates often. This will help you increase your overall search engine rankings.

10. Gather Information on Your Customers

When individuals like your page, it’s easy to gather more information about them and their shopping habits. This can help you target your audience and provide them with personalized service. Unlike other methods of lead generation, you can gather this information without having to ask your visitors to volunteer it to you. Facebook provides you with the tools you need to determine who is visiting your Facebook and what they are doing while they are there.