Visual Content: The Online Marketing Tool of the Week
Today’s Internet users tend to be more visual in nature, preferring videos and images over written content. While written content is still an important element to a successful content marketing strategy, visual content marketing is on the rise and it’s important to jump on the bandwagon in its early stages. Hiring website content writing services that place an emphasis on visual content will ensure you can capture the attention of your target audience and increase your traffic and conversions.
Increases Social Media Involvement
Visual content is a great way to encourage individuals to share your posts through their social media profiles. People love to view images along with the content they read or even in place of it. This means if your professional article writing service is using images with your blog posts, you increase your chances of better engagement numbers from your visitors. They will be far more likely to click on your social media sharing buttons than they would if you showed them a solid block of content instead.
More Click Throughs
One of the best ways to determine the success of your content marketing strategy is to look at your bounce rate. This number shows you how many people visit one page on your site and then leave versus those who click one of your links and view additional pages. These click throughs are an excellent measure of whether you are getting through to your readers. Visual content marketing has been found to increase the number of click throughs, effectively reducing your bounce rate and bringing your website sales numbers up.
Say More with Less
Few Internet users are willing to wade through large blocks of content, even if the topic is interesting to them. This is why good website content writing services don’t recommend writing longer blog posts but will instead break up more extensive topics into a series of posts. When you add images to those posts, you will be able to tell your readers more without having to add more words. This will ensure more people will read through your posts, rather than passing them up.
A More Memorable Blog
In addition to reducing your bounce rate and keeping people on your website for longer, visual content will make your blog more memorable so people will think of you when they need more information. Individuals don’t often research a topic once and then never look for related information again. If they will be looking for more posts later, it’s important to do what you can to ensure they will return to your website, rather than looking for another source. Images can help you accomplish this task.
Greater Longevity and Relevance
One of the biggest concerns many businesses have with their content marketing strategy is the longevity of posts. Over time, some blog posts may become dated and irrelevant. Written content has a much higher chance of falling into this category. When you accompany those posts with images, on the other hand, the visual content will hold its relevance much longer, giving those older blog posts value, even after they have become outdated.
Images Are Searchable
A professional article writing service understands visual content is searchable. Even though the images don’t contain words, they should be marked with alt tags and descriptions that can be cataloged and searched. Many businesses that handle their own blogging aren’t aware of the importance of tagging their images with their keywords, which means it can be extremely beneficial to make sure you are using this tactic to give your images an extra boost.
While focusing on the written content for your website is still important to your success, it’s also essential to make sure you are paying attention to visual content. Visual content marketing is a fast-growing trend that can help your business build a following and attract individuals who will be more likely to convert into customers. By hiring a professional article writing service, you can tap into the full power of images as part of your overall content marketing strategy.
If you’re looking for website content writing services to help you make a good impression on your visitors, contact us. We can help you choose and post images that are designed to engage your readers.
