Custom Imagery: The Online Marketing Tool of the Week

Images play a role in your content marketing success.

Using the right custom images makes your readers think about what you have to say.

If you have looked at the most successful blogs online, you may have noticed they all have one thing in common, even if they are on different subjects. The best blogs use custom imagery to help make their points. It is also critical for your content marketing to use images because the major search engines use these images in their algorithms for rankings. Therefore, the article writing you give to your content writers should include images, especially for your blog.

Why Should You Use Custom Imagery?

There are many reasons why you should use custom imagery in conjunction with your article writing. However, there are some reasons that are more important than others. Some of the best reasons to ask your content writers to include images include:

  • Breaking up Your Content – Images create a visual break in the text so it doesn’t become overwhelming. This can become even more important for longer content pieces.
  • Illustrate Your Point – Every blog article makes a point. When you add a relevant custom image to your blog post, you show your readers what you are talking about.
  • Encourage Sharing – People are more likely to share a blog post that includes an image. When they share the content on their social media pages, the image will appear, drawing in even more readers.
  • Engage Your Readers – One of the most important reasons to choose custom imagery as part of your content marketing is to engage your readers. Visitors are more likely to view and read the content if there is at least one image.

How to Find the Right Images

Once you realize the importance of adding images to your article writing, you must learn how to find the right images. First and foremost, make sure that the images you choose are relevant to the content with which you are posting. The images should relate to the content and continue the point you are trying to make. Secondly, you need to learn where to find the images you need.

Images can be found all over the Internet. However, some of them require you to pay a fee if you want to use them for your content marketing. There are free sites as well. If you use the free sites to get images, make sure you properly ascribe them to avoid legal troubles. Paying for images will reduce the chances of problems with incorrect attributions.

Linking and Titles

Another important aspect of adding images to your article writing is to properly link and title them. The search engines look at more than keywords and the written content on a webpage; they also look at the images and how they are titled and linked. Linking your images to relevant content on your website can make it easier for the search engines to navigate your site and thus improve your search engine rankings. As you create a title for your images, use your keywords and write a short sentence that complements the rest of the content in the article for the best results.

Choose the Right Size

It is also crucial to make sure the images you use are the right size. If they are too large, they can become intimidating to readers, while images that are too small may not be noticed or recognized. You may need to exercise some trial and error to determine which size works best with the overall size of your blog and the way it looks on your website.

Images are one of the most important aspects of your content marketing. If you don’t add images to your blog posts, there is a lower chance that those who visit your website will take the time to read it. As you work with your content writers on your article writing, talk to them about what you want from your images and allow them to share their ideas with you. The right content writing company can provide you with the quality images you need to make an impression on your readers and encourage them to read and share your website.

If you are looking for a content marketing firm that can help you write your blog with relevant images, contact us. We can help you create a blog your audience will enjoy reading.

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