Search engine optimization, or SEO, is a critical aspect of a successful content marketing plan. As you determine how to best optimize your blog posts, one of the most important elements you have to consider is the title. By hiring a copywriting service to complete your article writing, you will obtain quality posts that will improve your chances of ranking well on the search engines.
Write to Your Audience
The first thing you need to do is help your content writer understand your specific audience. For instance, you need to know how computer literate your target audience is, as well as how they would most likely search for the products or services you offer. This can help you create blog headlines that are more likely to rank well. If you can create your blog post titles in a way that people are likely to type a search query, you have a better chance of showing up near the top of their list.
Unfortunately, many individuals use their own methods when it comes to what they type into the search engines. This can lead to difficulties in determining exactly how to word your headlines. However, the way you phrase your headline can have a major impact on how easily it can be found by the people who need to find it the most. It is important to your content marketing success to take the time to really get to know your audience so you can create the headlines that are more likely to attract their attention.
Popular Options for Your Headlines
While you don’t want to create headlines that are too similar to the headlines of your competitors, there are certain types of headings that are common in the blogging world and do well in attracting your target audience. When your content writer from a copywriting service uses these headlines in your article writing, you will find they rank better and bring in more readers.
Who? What? When? Where…
Most people use the Internet as a way to get answers to their questions. In fact, many of these individuals will actually type a question into the search engine box to try to get answers quickly. You want to show your readers you have the answers for them. If your copywriting service uses a blog headline in the form of a question, you are more likely to rank well for a larger number of people who will type a question into the search engine.
Consumers appreciate being able to compare two items to ensure they make the best choice for their needs. These vs. posts like “Coke vs Pepsi” or “paper vs. plastic” can be a great asset to your blogs. You can choose to compare your products to those of your competitors, or you can compare two similar products you offer. The best part is many individuals are likely to enter those exact terms into a search engine. When your content writer makes a compelling comparison, you will benefit your readers and encourage them to come back.
Top (insert number here) Lists
Everyone loves to read lists. While you don’t always have to use the number 10, you can create a variety of lists that are relevant to your industry to encourage individuals to visit your blog and read more. When your article writing uses an industry-relevant list, you will be able to show off how much you know and establish yourself as an expert in the field. Try to be unique in your lists to increase the chances of ranking better.
Create Attractive Headlines
There are a few other factors you should also consider as you craft compelling headlines that will attract the attention of your readers. For instance, you should always try to use the primary keyword in the title of the blog post, as close to the beginning as possible. You should also make it interesting to ensure individuals click on the post to read more.
Blog headlines are a critical element to ranking well with the search engines. If you are working with a content writer from a copywriting service for your article writing, you need to learn what types of headlines to ask for from your writer. When you follow these tips, you will increase your chances of ranking better on the search engines.
If you need help with your blog headlines, contact us to find out what our copywriting service can do for you.