No matter how large or small your business is, SEO plays a large role in maintaining a steady flow of new customers. Many people turn to Google when they need a new product or service and don’t know exactly where to shop from. Then they will only look at the top 3-4 search results and ignore anything else below those. So if your company website doesn’t show up high in the search results after a keyword search, it’s time to reevaluate your SEO marketing. We’ve put together eight tips to help give your SEO marketing a boost.

Think About Search Engines When Creating Content

The best SEO content services know how to maximize every piece of content on your website. While you should always create natural and human-readable content, you also have to keep search engines in mind. To be featured at the top of the Google results page with a featured snippet, your content needs to answer questions commonly asked by consumers. This means every sentence should be precise, lists should be included if applicable, and clear headings and subheadings should be used. The more your content ends up in featured snippets, the more organic traffic you will likely generate.

All Written Content Must Be Original

Consumers will see right through any content that was stolen from somewhere else and so will Google. When you create unique and original content, you will earn more website visitors. Google notices this and will give your website higher authority so it will move up in the search engine results. When you work with quality SEO content services, the writers will incorporate a mix of different types of content so it always stays relevant. The goal is to become a trustworthy resource for consumers and it starts with original content.

Choose Your Keywords Wisely

The foundation of any good SEO marketing strategy is using keywords effectively. What are the primary and secondary keywords for any content on your website? Think about what is relevant to your products or services, your brand identity, and the overall focus of your website. Those are your primary keywords. Any secondary keywords you choose will revolve around subtopics in your content, but aren’t the main focus. When you have the right keywords in place, consumers will find your website easier.

Keep Your URLs Short And Precise

Long and complicated URLs aren’t attractive for humans or technology. Keep yours as simple and clean as possible. The best advice is to use a primary keyword in your URL if possible. The goal is for the reader to look at the URL and know what the page content will be about. Plus, short URLs are easier for search engines to process so you won’t be hurting your SEO efforts.

Be Selective With Backlinks

Backlinks are simply links from other websites that lead to your site. Google loves backlinks because if other websites direct consumers to yours, then it must have high authority. While it might be tempting to get as many backlinks as possible, you should be selective and only acquire backlinks from reputable sources. Quality is much more important than quantity when it comes to backlinks.

Evaluate And Adjust Page Load Times

Nothing will send a consumer to a competitor like slow page load times. When people leave your website a few seconds after visiting it, your bounce rate will suffer. And you guessed it, bounce rate is considered in SEO. Evaluate your page load times periodically and remove any images, plugins, or other features that might be causing lag. Fast load times won’t necessarily boost your SEO marketing, but slow load times will definitely hurt it.

Incorporate External And Internal Links

You should always look for authoritative content outside your website that supports your content. When you find them, create external links to that content to give your SEO a boost. Also, incorporate internal links strategically. The goal with internal links is to keep visitors on your website for as long as possible. So your internal links point them to product or service pages, other blog posts, and other relevant information.

Optimize Your Images

Images can boost the appeal of any website if used correctly. But too many people underestimate the importance of using them correctly. Every image should be sized appropriately to fit the particular page it’s on. Image links should be used when possible and provide context for images, if necessary. These small steps can make a major impact on your SEO marketing.

SEO Is A Process, But You Can Excel

SEO marketing can be time-consuming, frustrating, and rewarding all at the same time. The problem is many business owners don’t have the time to focus their efforts on learning best SEO practices and implementing them. That’s when working with SEO content services can pay for itself. Business owners can continue focusing on creating the best experience for their customers, while SEO content services funnel more customers their way.

Our team at iwebcontent knows SEO like the back of our hands. From creating content to finding relevant links and anything in between, our goal is to ensure you rank as high as possible in the search engine results. Give us a try and you won’t regret it. We look forward to scheduling a free initial consultation with you, so contact us today to get started.