Marketing your home furnishing brand might seem easy on the surface. Show your customers what you have to offer in the form of visuals and great prices and they won’t be able to resist, right? The challenge with this strategy is it’s somewhat too easy to be true, so your competitors likely opt for similar strategies. And when this happens, it’s hard to distinguish your brand and tell your customers why you are the better choice.

With the right content marketing strategies, you can elevate your business and stand out from the competition. While visuals are essential for a home furnishings business, the right amount of content must be present as well for various reasons. The goal is to make your brand stand out and these content marketing strategies can put you on the right track.

Showcase Your Expertise With Stellar Site Content

Most of the customers visiting your website aren’t experts in home furnishings. And they might visit your site at various stages of the buying process. They could be simply looking for inspiration or possibly ready to make a purchase. Regardless of the stage a particular customer is in, you will have a better chance of keeping them on your page with stellar site content.

Your site content includes product descriptions, tutorials, how-to’s, and any other relevant information. When you pair this content with product images, you can start painting a picture of how your customers can customize their homes. The home furnishings companies that do this best will likely win more customers.

Create Fresh And Relevant Blog Content Regularly

Another valuable piece of content marketing revolves around your blog. If you don’t have one, it’s not too late to create it. And if you have one but it’s been stale for a while, now is the time to refresh it. The purpose of your blog is to position your brand to be an expert in the home furnishings industry. When you have a wide-reaching collection of informational blog articles that helps your customers, they will be more likely to purchase from you than a competitor. Blog articles shouldn’t be just a page full of advertisements. They should offer inspiration, ideas, answer questions, and even provide some insights into your brand.

Offer Exclusive Information In An eBook

Consumers like being a part of an exclusive group that receives information the general public doesn’t. An eBook is a perfect thing to offer your customers to give them exclusive insights and increase their confidence level before purchasing an item. You have many different ways to approach eBook marketing. The most popular way is to ask for a customer’s contact information in exchange for a free eBook. This way, you can follow up with them and offer exclusive deals via email to keep your brand at the top of their minds. 

Share Your Content On Social Media

Your social media marketing plan should be a vital piece of your overall content marketing strategy. Many consumers turn to social media to learn more about brands before purchasing from them. Every social media post should be a reflection of your brand. No one wants to see a bunch of posts about sales you’re running. Instead, try engaging with followers, asking questions, and responding to any posts you’re tagged in. Share some of your blog content as well to create a good balance of posts. Being active on social media is expected today, so it should be viewed as a mandatory component of your content marketing strategy.

Check Your Competitors For Content Marketing Inspiration

It’s not out of bounds to look at your competitors for some marketing inspiration. You should look at what works and what doesn’t work for them and compare it to what you’re doing. Stealing content is never a good idea. But gaining inspiration from their ideas and making them your own can be an effective way to pinpoint the right strategy for your company.

The Key To Any Marketing Plan Is Balance

Your content marketing strategy will have to be fluid and flexible. The inability to adapt and adjust will make you feel like you’re constantly fighting an uphill battle. Trends constantly change, as well as the type of content consumers want to see. When you have a balanced marketing strategy, it’s a little easier to make adjustments on the fly. Sometimes you may want ten blog posts per month and offer two eBooks. Other times you won’t need to offer as much content. Balance and flexibility at all times are key.

Lean On Content Marketing Experts For The Best Strategies

It can be challenging to keep a balanced and flexible content marketing strategy while you’re trying to run other aspects of your business. Instead of letting this aspect of your brand suffer, consider leaning on experts for assistance. An expert content marketing team constantly evaluates metrics and makes adjustments as necessary. And they do so while you’re taking care of the other things you need to do to make your business run smoothly. 

Our team at iwebcontent can help with virtually every component of your digital marketing. From creating content to running your social media accounts and anything in between, our goal is to help your home furnishings business grow. Don’t hesitate to contact us to speak with one of our professionals and see how we can help you.