One of the most effective ways to grow your business, regardless of the industry, is to create valuable content and share it with your audience. This is called content marketing and it takes a significant amount of planning and strategizing to ensure you’re sending the right message to your audience. There’s no one-size-fits-all strategy when it comes to content marketing. We’ve outlined several components to consider that will help you earn more traffic to your website and potentially convert them to customers.

Why Is A Content Marketing Strategy Important?

Simply creating blog content or SEO content without a strategy might give your business some visibility, but it likely won’t be sustainable. To create an effective content marketing strategy, you must know your audience forward and backward and publish content relevant to them. When you have a solid plan in place, you can more easily analyze statistics and adjust accordingly to ensure you keep a steady flow of customers to your website. Now let’s take a look at exactly how to achieve a successful content marketing plan.

Set Realistic And Attainable Goals

Every business owner’s goal is to make as much money as possible and build a reputable brand. But you have to set other smaller goals along the way to lead up to your overarching goal. Take a look at your customer base now, and maybe a goal can be to add 25% more new customers in a year. Or you could set a goal for increasing website traffic by 50%. Without setting these specific realistic and attainable goals, your SEO content could be a little sporadic and not geared toward anything in particular. But when you have a goal of increasing website traffic by 50%, then you can write your SEO content with that goal in mind.

Always Write To Your Audience

Depending on the industry you’re involved in, you know why customers would come to your website. But take it to another level and learn about your target audience’s demographics, challenges, how they find information, what type of content attracts them, and more. Perform diligent research to find out everything you can about your audience so you can get their attention easier and provide them with content relevant to them.

Find Out What Types Of Content Your Audience Prefers To Consume

In the world we live in today, people can consume virtually any type of content they desire. It’s always recommended to put a wide range of blog content on your website for SEO and informational purposes. However, you can also consider content types like:

• Videos
• Ebooks
• Email content
• Infographics
• And more

The two types of content that drive more website traffic are typically blogs and videos. You can share these content types on your website, in email marketing campaigns, and even on social media to extend their reach. However, you can also mix in other content types periodically if your audience enjoys specific ones.

Choose Topics Wisely

Consumers want to read about topics relevant to the problems they are having as they pertain to your company. So if you’re a plumber, for example, they might come to your website to learn more about a specific issue they are having. If you have blog content discussing the issue and outlining whether it’s a possible DIY project or if a professional needs to get involved, it can help them tremendously. Include a wide range of topics on your website so customers will see your company as a valuable resource.

Be Consistent When Publishing Content

Consistency is key when publishing any type of content on your website. Consumers build trust with companies based on the types of content published. Consistency can also refer to the frequency of your new content. If you send out an email marketing email once a week, then stay consistent with it. The same goes for social media posts. Just do your research to figure out the right time to publish or send certain types of content so you can earn the most engagement from consumers.

Measure, Analyze, And Adjust Your Strategy

Every content marketing plan will need to be adjusted periodically as consumer habits and trends change. Always gather key metrics and statistics so you can see what’s working and what isn’t. What sets apart successful business owners from those who desire more positive results is the willingness to adjust strategies when things aren’t going exactly as planned.

Rely On Content Marketing Experts To Streamline Your Strategy

Content marketing is so important for business owners that it could be a full-time job. However, many small business owners try to handle their content strategy on their own due to budget purposes. The good news is there is a best-of-both-worlds solution when you hire content marketing experts. You don’t have to pay for a full-time employee and you get the benefit of experts who can help you develop your content marketing strategy as needed.

Our team at iwebcontent can help you develop a new content marketing strategy or revamp your existing one. From website design to content creation and anything in between, we are here to help your business grow. By evaluating key metrics, we can create and market content for your business that potentially converts to more sales. Don’t hesitate to contact us to learn more about our team and how we can help your business thrive.